Questionnaire_p

Questionnaire_p - Questionnaire Design Objectives: To...

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Questionnaire Design
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Objectives: To discuss the principles of questionnaire design. To look into the do’s and don’ts of questionnaire construction.
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Content Guidelines Pre-testing the questionnaire Conclusion
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Guidelines A questionnaire must be clear, unambiguous and uniformly workable. The design must minimize errors from respondents, interviewers and coders. It should arouse respondents interest in eliciting answers that are as close an possible to the truth. Keep in mind the objective of the research. Think in detail. All questions asked must be aimed at providing the information necessary for making good decisions. A questionnaire should minimize demands imposed on respondents. Useless questions. Irrelevant questions should not be asked.
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Guidelines Open-ended questions: Should be kept at a minimum. Example: What do you feel about the atmosphere of this restaurant? Respondents may be unable to articulate or verbally describe his/her responses, thereby ignoring the question, and may refuse to complete the questionnaire. Most respondents are unwilling to devote a lot of effort to provide information.
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Overcoming Unwillingness To Answer Please list all the departments from which you purchased merchandise on your most recent shopping trip to a department store. (Incorrect) In the list that follows, please check all the departments from which you purchased merchandise on your most recent shopping trip to a department store. 1. Women's dresses ____ 2. Men's apparel ____ 3. Children's apparel ____ 4. Cosmetics ____ . . 16. Jewelry ____ 17. Other (please specify) ____ (Correct)
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Lessen Cognitive Demand “What is the annual per capita expenditure on groceries in your household?” (Incorrect) “What is the monthly (or weekly) expenditure on groceries in your household?” and “How many members are there in your household?” (Correct)
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Guidelines Questions should be held to be not more than 20 words if at all possible. Multiple Choice Questions: 1. The alternatives must be mutually exclusive and collectively exhaustive. 2. The classification should fit the government's classification scheme if possible. 3. Clear definition. 4. A minimum at least 30 respondents should fall into each category. 5. Order/position biases.
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Guidelines Can you tell me which of the following brands of dog biscuits you have bought before? Bob's Kibblemix 1 Bob's Mixbars 2 Bonnys 3 Tux 4 Woolworths 5 6% 2%
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Guidelines Split-ballot technique: “ Individuals are more to blame than social conditions for crime and lawlessness” (59.6% agree with the statement) vs. “Social conditions are more to blame than Individuals for crime and lawlessness” (43.2% agree with the statement)
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Is the Respondent Informed? Filter questions
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Questionnaire_p - Questionnaire Design Objectives: To...

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