Research_Design_p

Research_Design_p - Learning Objectives Understand what a...

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2 Learning Objectives Understand what a research design is and its definition Introduce the various research designs useful for marketing research Understand how to write a research proposal once the appropriate research design has been chosen.
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Content Introduction Exploratory Research Descriptive Studies Causal Studies Research Proposal
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Research Design: Definition A research design is a framework or blueprint for conducting the marketing research project. It details the procedures necessary for obtaining the information needed to structure or solve marketing research problems.
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Research Design Exploratory Research Design Causal Research Conclusive Research Design Cross-Sectional Design Descriptive Research Longitudinal Design A Classification of Market Research Designs
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Uses of Exploratory Research Used when the research question is still fluid or undetermined. Formulate a problem or define a problem
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This note was uploaded on 01/15/2010 for the course MKT mkt3010C taught by Professor Alan during the Fall '08 term at CUHK.

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Research_Design_p - Learning Objectives Understand what a...

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