Sample_MR_Questionnaire

Sample_MR_Questionnaire - Sample Questionnaire I...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Sample Questionnaire I CONFIDENTIAL NEW ZEALAND HOUSEHOLD OMNIBUS April 1989 ________________________________________________________________ 1. RECORD ADDRESS: ___________________________________________ 2. RECORD: Date Time Outcome* Original Call __________ __________ 1 2 3 4 5 6 7 First Call-back __________ __________ 1 2 3 4 5 6 7 Second Call-back __________ __________ 1 2 3 4 5 6 7 *Explain 'other' ------------------------------------------ APPROACH: "Hello I'm _______________ from Massey University. I am working on a study for the Market Research Centre at Massey and I'd like to interview someone in your household. For this particular interview I need to talk to someone 15 years of age or older. Could you please tell me how many people in your household fit that description, including yourself and any borders?" RECORD NO. IN HOUSEHOLD 15+ _______________ "May I speak to the person whose birthday is due next". IF RESPONDENT NOT AVAILABLE: (OR TIME INCONVENIENT FOR RESPONDENT) "When would be convenient to call back and speak to him/her?" Day: _______________ Time: _______________ "And who should I ask for?" Name: _________________________ IF NECESSARY, REPEAT APPROACH. ________________________________________________________________ Outcome Codes 1. Successful interview 4. Refused at door 7. Other 2. No one home 5. Resp. refusal (temp) 3. No residing adults 6. Resp. refusal (perm) STATEMENT OF CONFIDENTIALITY MUST BE READ TO RESPONDENT "Before we start, I want to assure you that this interview is confidential and completely voluntary. If we should come to any question you don't want to answer, just let me know and we'll go on to the next question". RECORD EXACT TIME NOW: .................. SHOPPING First I'd like to ask you some questions about shopping ( transition statement ). 1. Are you responsible for most of the grocery or supermarket shopping in your household? Yes .................................... 1 Share responsibility with someone else . 2 No .................................... 3 ----> GO TO Q23 2. Which shop or supermarket do you usually buy most of your food and groceries at? CLARIFY WHICH NEW WORLD IF MENTIONED Cutprice Store .................................. 1 Foodtown ........................................ 2 Melodys New World (cnr Albert & Broadway) ....... 3 New World (Pioneer Highway) ......................4 Pak n' Save ..................................... 5 Woolworths ...................................... 6 Write Price ..................................... 7 Other ............................................8 COOKIES 3. Now I'd like to to ask you about sweet biscuits and cookies. Which of the following brands of cookies have you ever heard of? ( transition statement ) READ LIST AND RECORD ALL MENTIONED IN COLUMN A A B C Heard of Bought Packets bought Countrybake Cookies..... 1 ...........1........____ Ernest Adams Cookies.... 1 ...........1........____ Farmbake Cookies........ 1 ...........1........____ Woolworths cookies...... 1............1........____400g ____600g Woolworths cookies....
View Full Document

Page1 / 17

Sample_MR_Questionnaire - Sample Questionnaire I...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online