Syllabus 515pm SPRING 2010

Syllabus 515pm SPRING 2010 - Florida State University...

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MAR 3023 Basic Marketing Fall, 2010 5:15pm – 6:30pm T,R Phillip Downs, Professor of Marketing Class Materials Teaching Assistants (TAs): Class PowerPoint Notes – Blackboard Alexis Allen [email protected] DOWNLOAD PPT notes the FIRST WEEK Todd Bacile [email protected] Yvette Holmes [email protected] Text: Marketing, 2009 FSU Edition Pride & Ferrell Email all questions to teaching assistants Office Hours: Allen: Tues and Wed- 12-1, RBA #240 Bacile: Mon and Wed 5 to 6PM. RBA 336E. NOTE- Test dates and assignment schedule may change . Holmes: Tues 4-5 and Wed 12-1 RBA #240 Downs: T, R 3 – 3:35 & 4:45 – 5:15 HCB101 YOUR responsibility to: 1. Attend class 4. NOTE – ALL students MUST take QUIZ 1 on Tuesday 1.14.10 2. BUY PRS 5. Check quiz grades on Blackboard EVERY WEEK 3.Check Blackboard to be informed of changes . Class Contract – our agreement for what will happen. Email your CONTRACT to Allen (if your last name starts with A through H), Bacile (if your last name starts with I through R) or Holmes (if your last name starts with S through Z) by FRIDAY 1.14.10 Class Objectives : To give you an overview of marketing – its role in society, its role in business and its role within the firm To give you an understanding of the elements of marketing within an organization To build understanding for the environment in which marketing operates, and the environment’s impact on marketing To give you an understanding of marketing strategies To make you aware of firms’ marketing activities and tactics To illustrate marketing principles in business and non-profit arenas through current examples Final Exam- April 29, Thursday – 5:30-7:30 PM HCB101 NO CONTRACT - NO GRADE Class Format 4 phases o Real world marketing examples (10-15 minutes) - Downs AdAge.com, Wall Street Journal, o PPT-based discussion (40-50 minutes) - Downs PowerPoint notes o Text-based discussion (10-15 minutes) – Textbook o Quiz – 5 minutes – 1 Florida State University College of Business International Acclaim. Individual
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This note was uploaded on 01/16/2010 for the course ENG eel3003 taught by Professor Medda during the Fall '09 term at FSU.

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Syllabus 515pm SPRING 2010 - Florida State University...

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