Case_24_Mitch_Reise.docx - Running head Case#24 The Walt...

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Running head: Case #24 The Walt Disney Company: Its Diversification Strategy in 2018 1 Case #24 The Walt Disney Company: Its Diversification Strategy in 2018 Mitchell Reise New Mexico State University Author Note Mitchell Reise, Department of Business, New Mexico State University Mitchell Reise is now at the Department of Business, New Mexico State University This paper was in response to our chapter 24 case study. Correspondence concerning this article should be addressed to Mitchell Reise, Department of Business, New Mexico State University online business program. Contact: [email protected]
Case #24 The Walt Disney Company: Its Diversification Strategy in 2018 2 Abstract This paper explores the case number 24 that was published in the back of our textbook. I did not use any external sources for research when preparing this case study. This case discusses the Walt Disney Company which is a broadly diversified media and entertainment company. They include businesses such as theme parks, motion pictures, and cable television to say the least. The Walt Disney Company has always been relatively successful except for a small time of struggle during the mid-1980’s, since its creation of Mickey Mouse in 1928. Walt Disney Company acquired 21 st Century Fox June of 2018 and finalized the deal by year end. This case analyzes the financial and strategic position of The Walt Disney Company in response to this business venture.
Case #24 The Walt Disney Company: Its Diversification Strategy in 2018 3 Case #24 The Walt Disney Company: Its Diversification Strategy in 2018 When thinking about the corporate strategy behind Walt Disney Company’s decision to purchase 21 st Century Fox, it seems their strategy is focused on portfolio diversification. Disney likes to focus on the acquisition of content and intellectual properties that provide future competitive advantages by collaboration with existing Disney Entertainment franchises and business units. This is practical as acquisitions are key to building the dynamic platforms

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