BSBMKG606Manage internationalmarketing programsInstructor Workbook
P a g e|2Table of ContentsTable of Contents..............................................................................................................................2Candidate Details.............................................................................................................................3Assessment – BSBMKG606: Manage international marketing programs.......................................3Competency Record to be completed by Assessor........................................................................4Activity 1A......................................................................................................................................5Activity 1B......................................................................................................................................6Activity 1C......................................................................................................................................7Activity 1D.....................................................................................................................................8Activity 2A......................................................................................................................................9Activity 2B....................................................................................................................................11Activity 2C....................................................................................................................................12Activity 3A....................................................................................................................................13Activity 3B....................................................................................................................................14Activity 3C....................................................................................................................................16Activity 4A....................................................................................................................................17Activity 4B....................................................................................................................................18Activity 4C....................................................................................................................................19Activity 4D...................................................................................................................................21Activity 4E....................................................................................................................................22Activity 5A....................................................................................................................................23Activity 5B....................................................................................................................................24Activity 5C....................................................................................................................................25Activity 5D...................................................................................................................................27Activity 5E....................................................................................................................................28Activity 5F....................................................................................................................................29Skills and Knowledge Activity.......................................................................................................30Major Activity..............................................................................................................................32
P a g e|3Candidate DetailsAssessment – BSBMKG606: Manage international marketing programsThe learners must complete the following activities and hand them into you for marking. This formspart of the learner’s assessment for BSBMKG606: Manage international marketing programs. Theinitial activities are formative – the Major Activity is summative but all should show the learner’sknowledge of the unit. The activities should be completed in a suitable environment, whether that isa classroom, training environment or an appropriate workplace location.Name:_____________________________________________________________Address:__________________________________________________________________________________________________________________________Email:_____________________________________________________________Employer:_____________________________________________________________DeclarationI declare that no part of this assessment has been copied from another person’s work with theexception of where I have listed or referenced documents or work and that no part of thisassessment has been written for me by another person.Signed:____________________________________________________________Date:____________________________________________________________If activities have been completed as part of a small group or in pairs, details of the learnersinvolved should be provided below:This activity workbook has been completed by the following persons and we acknowledge that it wasa fair team effort where everyone contributed equally to the work completed. We declare that nopart of this assessment has been copied from another person’s work with the exception of where wehave listed or referenced documents or work and that no part of this assessment has been writtenfor us by another person.Learner 1:____________________________________________________________Signed:____________________________________________________________Learner 2:____________________________________________________________Signed:____________________________________________________________Learner 3:____________________________________________________________Signed:____________________________________________________________
P a g e|4Competency Record to be completed by AssessorLearner Name:_______________________________________________________Date of Assessment:_______________________________________________________The learner has been assessed as competent in the elements and performance criteria and theevidence has been presented as:Assessor InitialsAuthenticValidReliableCurrentSufficientLearner is deemed:COMPETENTNOT YET COMPETENT (Please circle)If not yet competent, date for re-assessment:____________________________________Comments from Trainer / Assessor:__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Assessor Signature:________________________________________________________
P a g e|5ActivitiesActivity 1AEstimated Time20 MinutesObjectiveTo provide you with an opportunity to select viable international marketingopportunities and develop objectives consistent with the organisation'scapabilities and resources.ActivityWhat things do you need to consider when assessing a marketing opportunityfor viability?
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