BSBMKG606 Instructor Workbook V1.1.docx - BSBMKG606 Manage international marketing programs Instructor Workbook Page |2 Table of Contents Table of

BSBMKG606 Instructor Workbook V1.1.docx - BSBMKG606 Manage...

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BSBMKG606 Manage international marketing programs Instructor Workbook
P a g e | 2 Table of Contents Table of Contents .............................................................................................................................. 2 Candidate Details ............................................................................................................................. 3 Assessment – BSBMKG606: Manage international marketing programs ....................................... 3 Competency Record to be completed by Assessor ........................................................................ 4 Activity 1A ...................................................................................................................................... 5 Activity 1B ...................................................................................................................................... 6 Activity 1C ...................................................................................................................................... 7 Activity 1D ..................................................................................................................................... 8 Activity 2A ...................................................................................................................................... 9 Activity 2B .................................................................................................................................... 11 Activity 2C .................................................................................................................................... 12 Activity 3A .................................................................................................................................... 13 Activity 3B .................................................................................................................................... 14 Activity 3C .................................................................................................................................... 16 Activity 4A .................................................................................................................................... 17 Activity 4B .................................................................................................................................... 18 Activity 4C .................................................................................................................................... 19 Activity 4D ................................................................................................................................... 21 Activity 4E .................................................................................................................................... 22 Activity 5A .................................................................................................................................... 23 Activity 5B .................................................................................................................................... 24 Activity 5C .................................................................................................................................... 25 Activity 5D ................................................................................................................................... 27 Activity 5E .................................................................................................................................... 28 Activity 5F .................................................................................................................................... 29 Skills and Knowledge Activity ....................................................................................................... 30 Major Activity .............................................................................................................................. 32
P a g e | 3 Candidate Details Assessment – BSBMKG606: Manage international marketing programs The learners must complete the following activities and hand them into you for marking. This forms part of the learner’s assessment for BSBMKG606: Manage international marketing programs. The initial activities are formative – the Major Activity is summative but all should show the learner’s knowledge of the unit. The activities should be completed in a suitable environment, whether that is a classroom, training environment or an appropriate workplace location. Name: _____________________________________________________________ Address: _____________________________________________________________ _____________________________________________________________ Email: _____________________________________________________________ Employer: _____________________________________________________________ Declaration I declare that no part of this assessment has been copied from another person’s work with the exception of where I have listed or referenced documents or work and that no part of this assessment has been written for me by another person. Signed: ____________________________________________________________ Date: ____________________________________________________________ If activities have been completed as part of a small group or in pairs, details of the learners involved should be provided below: This activity workbook has been completed by the following persons and we acknowledge that it was a fair team effort where everyone contributed equally to the work completed. We declare that no part of this assessment has been copied from another person’s work with the exception of where we have listed or referenced documents or work and that no part of this assessment has been written for us by another person. Learner 1: ____________________________________________________________ Signed: ____________________________________________________________ Learner 2: ____________________________________________________________ Signed: ____________________________________________________________ Learner 3: ____________________________________________________________ Signed: ____________________________________________________________
P a g e | 4 Competency Record to be completed by Assessor Learner Name: _______________________________________________________ Date of Assessment: _______________________________________________________ The learner has been assessed as competent in the elements and performance criteria and the evidence has been presented as: Assessor Initials Authentic Valid Reliable Current Sufficient Learner is deemed: COMPETENT NOT YET COMPETENT (Please circle) If not yet competent, date for re-assessment: ____________________________________ Comments from Trainer / Assessor: __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ Assessor Signature: ________________________________________________________
P a g e | 5 Activities Activity 1A Estimated Time 20 Minutes Objective To provide you with an opportunity to select viable international marketing opportunities and develop objectives consistent with the organisation's capabilities and resources. Activity What things do you need to consider when assessing a marketing opportunity for viability?

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