BSBMKG606 Instructor Workbook V1.1.docx - BSBMKG606 Manage...

BSBMKG606
Manage international
marketing programs
Instructor Workbook

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Table of Contents
Table of Contents .............................................................................................................................. 2
Candidate Details ............................................................................................................................. 3
Assessment – BSBMKG606: Manage international marketing programs ....................................... 3
Competency Record to be completed by Assessor ........................................................................ 4
Activity 1A ...................................................................................................................................... 5
Activity 1B ...................................................................................................................................... 6
Activity 1C ...................................................................................................................................... 7
Activity 1D ..................................................................................................................................... 8
Activity 2A ...................................................................................................................................... 9
Activity 2B .................................................................................................................................... 11
Activity 2C .................................................................................................................................... 12
Activity 3A .................................................................................................................................... 13
Activity 3B .................................................................................................................................... 14
Activity 3C .................................................................................................................................... 16
Activity 4A .................................................................................................................................... 17
Activity 4B .................................................................................................................................... 18
Activity 4C .................................................................................................................................... 19
Activity 4D ................................................................................................................................... 21
Activity 4E .................................................................................................................................... 22
Activity 5A .................................................................................................................................... 23
Activity 5B .................................................................................................................................... 24
Activity 5C .................................................................................................................................... 25
Activity 5D ................................................................................................................................... 27
Activity 5E .................................................................................................................................... 28
Activity 5F .................................................................................................................................... 29
Skills and Knowledge Activity ....................................................................................................... 30
Major Activity .............................................................................................................................. 32

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Candidate Details
Assessment – BSBMKG606: Manage international marketing programs
The learners must complete the following activities and hand them into you for marking. This forms
part of the learner’s assessment for BSBMKG606: Manage international marketing programs. The
initial activities are formative – the Major Activity is summative but all should show the learner’s
knowledge of the unit. The activities should be completed in a suitable environment, whether that is
a classroom, training environment or an appropriate workplace location.
Name: _____________________________________________________________
Address: _____________________________________________________________
_____________________________________________________________
Email: _____________________________________________________________
Employer: _____________________________________________________________
Declaration
I declare that no part of this assessment has been copied from another person’s work with the
exception of where I have listed or referenced documents or work and that no part of this
assessment has been written for me by another person.
Signed: ____________________________________________________________
Date: ____________________________________________________________
If activities have been completed as part of a small group or in pairs, details of the learners
involved should be provided below:
This activity workbook has been completed by the following persons and we acknowledge that it was
a fair team effort where everyone contributed equally to the work completed. We declare that no
part of this assessment has been copied from another person’s work with the exception of where we
have listed or referenced documents or work and that no part of this assessment has been written
for us by another person.
Learner 1: ____________________________________________________________
Signed: ____________________________________________________________
Learner 2: ____________________________________________________________
Signed: ____________________________________________________________
Learner 3: ____________________________________________________________
Signed: ____________________________________________________________

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Competency Record to be completed by Assessor
Learner Name: _______________________________________________________
Date of Assessment: _______________________________________________________
The learner has been assessed as competent in the elements and performance criteria and the
evidence has been presented as:
Assessor Initials
Authentic
Valid
Reliable
Current
Sufficient
Learner is deemed: COMPETENT NOT YET COMPETENT (Please circle)
If not yet competent, date for re-assessment: ____________________________________
Comments from Trainer / Assessor:
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
Assessor Signature: ________________________________________________________

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Activities
Activity 1A
Estimated Time 20 Minutes
Objective To provide you with an opportunity to select viable international marketing
opportunities and develop objectives consistent with the organisation's
capabilities and resources.
Activity What things do you need to consider when assessing a marketing opportunity
for viability?