BSBADV602 BSBADV604_CTI2017485_Ass3 report.docx - Asia...

Asia Pacific Pty Limited Advertising Campaign for Indonesian Furniture
Contents
Executive summary ...................................................................................................................................... 2
Introduction ................................................................................................................................................. 2
Advertising budget ...................................................................................................................................... 3
Advertising Campaign .................................................................................................................................. 5
Implementation ....................................................................................................................................... 5
Marketing Mix ......................................................................................................................................... 5
Indonesian furniture ............................................................................................................................ 5
Price ..................................................................................................................................................... 6
Place .................................................................................................................................................... 6
Contingency Plan ..................................................................................................................................... 6
Media Contract ........................................................................................................................................ 7
Monitoring of the advertising campaign .................................................................................................. 7
Conclusion ................................................................................................................................................... 8
Recommendation ........................................................................................................................................ 9
Reference .................................................................................................................................................. 10

Asia Pacific Pty Limited Advertising Campaign for Indonesian Furniture
Executive summary
This article gives an analysis of development and execution of an advertisement campaign. It sheds light
on the budget that will be used during the exercise by Asia Pacific Pty Ltd on the importation of
Indonesian Furniture.
The article has identified the best media houses that will be used for the campaign like TV channels,
Magazines, newspapers, internet and direct mails.
In terms of monitoring the advertising campaign, the company will do it itself with a selected committee
instead of outsourcing the exercise to another company which will be expensive, and the company will
incur a lot of expenses that will shoot the original budget.
Lastly it gives a recommendation on which media houses that will be included so that to reach the
targeted audience with a lot of ease and conveniently.
Introduction
Asia pacific limited is an Asian company which imports Indonesian furniture and distributes them into
the market. It is planning on how to advertise these new products into the market using different media
houses which will capture a large market and be the optimal solution to the campaign.
An advertising campaign is termed to be a series of advertisement messages that have a single message
and the main theme that makes an integrated marketing communication (ICM).
The main purposes of this campaign is to advertise the imported Indonesian furniture ,expanding its
market over the Australian natives by informing the people about the furniture’s properties and trying to
convince the consumers to buy them through communicate benefits and encourage brand switching

Asia Pacific Pty Limited Advertising Campaign for Indonesian Furniture
between current customer from other competitors of the industry. Objectives of this campaign are as