BSBADV602 BSBADV604_CTI2017485_Ass3 report.docx - Asia Pacific Pty Limited Advertising Campaign for Indonesian Furniture Contents Executive summary.2

BSBADV602 BSBADV604_CTI2017485_Ass3 report.docx - Asia...

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Asia Pacific Pty Limited Advertising Campaign for Indonesian Furniture Contents Executive summary ...................................................................................................................................... 2 Introduction ................................................................................................................................................. 2 Advertising budget ...................................................................................................................................... 3 Advertising Campaign .................................................................................................................................. 5 Implementation ....................................................................................................................................... 5 Marketing Mix ......................................................................................................................................... 5 Indonesian furniture ............................................................................................................................ 5 Price ..................................................................................................................................................... 6 Place .................................................................................................................................................... 6 Contingency Plan ..................................................................................................................................... 6 Media Contract ........................................................................................................................................ 7 Monitoring of the advertising campaign .................................................................................................. 7 Conclusion ................................................................................................................................................... 8 Recommendation ........................................................................................................................................ 9 Reference .................................................................................................................................................. 10
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Asia Pacific Pty Limited Advertising Campaign for Indonesian Furniture Executive summary This article gives an analysis of development and execution of an advertisement campaign. It sheds light on the budget that will be used during the exercise by Asia Pacific Pty Ltd on the importation of Indonesian Furniture. The article has identified the best media houses that will be used for the campaign like TV channels, Magazines, newspapers, internet and direct mails. In terms of monitoring the advertising campaign, the company will do it itself with a selected committee instead of outsourcing the exercise to another company which will be expensive, and the company will incur a lot of expenses that will shoot the original budget. Lastly it gives a recommendation on which media houses that will be included so that to reach the targeted audience with a lot of ease and conveniently. Introduction Asia pacific limited is an Asian company which imports Indonesian furniture and distributes them into the market. It is planning on how to advertise these new products into the market using different media houses which will capture a large market and be the optimal solution to the campaign. An advertising campaign is termed to be a series of advertisement messages that have a single message and the main theme that makes an integrated marketing communication (ICM). The main purposes of this campaign is to advertise the imported Indonesian furniture ,expanding its market over the Australian natives by informing the people about the furniture’s properties and trying to convince the consumers to buy them through communicate benefits and encourage brand switching
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Asia Pacific Pty Limited Advertising Campaign for Indonesian Furniture between current customer from other competitors of the industry. Objectives of this campaign are as
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