Wasantha OPM 18 2 16.docx - Company overview The Edna Group has been in business since 1952 It is considered one of the largest conglomerates in Sri

Wasantha OPM 18 2 16.docx - Company overview The Edna Group...

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Company overview The Edna Group has been in business since 1952. It is considered one of the largest conglomerates in Sri Lanka specializing in chocolates and other confectionaries. The Edna Group has enrich the experience of customers all over the world by offering food and beverages that are innovative, high in quality and adds excellent value for money. There are over 4000 personnel working for Edna where the production capacity is over 1000 Mt per month of chocolate slabs alone. They also have a well established distribution channel that reach more than 95% of FMCG outlets in Sri Lanka. The company also manages its own supply chain which includes packaging in the form of wrappers and raw material to make the chocolate (cocoa, butter and glucose). This has helped the company boost its efficiency. The products that are of high international quality is made of the most exclusive cocoa butter, compound and white chocolate, wafers, hard boiled chocolate deposited candy and other dark chocolates as well as cooking chocolate. These products are at affordable prices. The chocolates are exported to the Asian Region, Middle East as well as Europe. 2.0 Critically assess the current operations strategy of the organization. Describe your answer using the strategic, tactical and operational factors mentioned above in the assignment brief. ( 25 marks Operational management looks at the plan of action implemented by the company indicating the manner in which the resources are deployed in production. The operational management is a part of the strategy and supports the corporate strategy. The entire process is followed with the idea of meeting customer requirements. Operational management looks at managing the process that concerts inputs into outputs. For this purpose the company uses strategic, tactical and operational factors. Strategic management gives the overall direction the company needs. This done by examining the current situation of the company in comparison to where the company wants to be a in a few years time and how they intend to get there. To meet these ends the company has to do macro and micro environmental analysis.
PEST Political: Post war era has brought prospects to the Chocolate industry. The livestock sub sector has been able to yield a GDP of 1.2% and thus has been considered a financial reserve for the country. This is the reason that livestock industry has got a boost from the government enabling the industry to meet 30% of the demand made by companies like Edna. The government has funded research and development into the diary industry ensuring that there is a basis for livestock production. The government has brought in regulation to stop unethical purchases from farmers. Social: Sri Lanka is one of the most diverse countries with more that 2 million people with different cultures and preferences. In concurrent to their different life styles the food that they eat is also diverse but chocolate is a universal food item that is loved by many. There is no age limit to the craving of chocolates. The price may be a factor that would differentiate the type of

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