Company overview The Edna Group has been in business since 1952. It is considered one of the largestconglomerates in Sri Lanka specializing in chocolates and other confectionaries. The EdnaGroup has enrich the experience of customers all over the world by offering food and beveragesthat are innovative, high in quality and adds excellent value for money. There are over 4000personnel working for Edna where the production capacity is over 1000 Mt per month ofchocolate slabs alone. They also have a well established distribution channel that reach morethan 95% of FMCG outlets in Sri Lanka. The company also manages its own supply chain whichincludes packaging in the form of wrappers and raw material to make the chocolate (cocoa,butter and glucose). This has helped the company boost its efficiency. The products that are ofhigh international quality is made of the most exclusive cocoa butter, compound and whitechocolate, wafers, hard boiled chocolate deposited candy and other dark chocolates as well ascooking chocolate. These products are at affordable prices. The chocolates are exported to the Asian Region, Middle East as well as Europe. 2.0 Critically assess the current operations strategyof the organization. Describe your answerusing the strategic, tactical and operational factors mentioned above in the assignment brief. (25marksOperational management looks at the plan of action implemented by the company indicating themanner in which the resources are deployed in production. The operational management is a partof the strategy and supports the corporate strategy. The entire process is followed with the idea ofmeeting customer requirements. Operational management looks at managing the process thatconcerts inputs into outputs. For this purpose the company uses strategic, tactical and operationalfactors. Strategic management gives the overall direction the company needs. This done byexamining the current situation of the company in comparison to where the company wants to bea in a few years time and how they intend to get there. To meet these ends the company has to domacro and micro environmental analysis.
PEST Political: Post war era has brought prospects to the Chocolate industry. The livestock sub sectorhas been able to yield a GDP of 1.2% and thus has been considered a financial reserve for thecountry. This is the reason that livestock industry has got a boost from the government enablingthe industry to meet 30% of the demand made by companies like Edna. The government hasfunded research and development into the diary industry ensuring that there is a basis forlivestock production. The government has brought in regulation to stop unethical purchases fromfarmers. Social: Sri Lanka is one of the most diverse countries with more that 2 million people withdifferent cultures and preferences. In concurrent to their different life styles the food that they eatis also diverse but chocolate is a universal food item that is loved by many. There is no age limitto the craving of chocolates. The price may be a factor that would differentiate the type of