80%(5)4 out of 5 people found this document helpful
This preview shows page 1 - 4 out of 10 pages.
Analyse the internal and external environmentSubmission detailsCandidate’s namePhone no.Assessor’s namePhone no.Assessment siteAssessment date/sTime/sThe assessment task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor.Submit this document with any required evidence attached. See specifications below for details.Performance objectiveIn this assessment, you are required to complete analyses of the organisational environment to develop an understanding of potential competitors and allies, and the associated risks and benefits.Assessment descriptionComplete a value chain analysis, PEST and SWOT for your organisation, plus analyses of the potential competitors and allies supplied in the case study.ProcedureFor the provided case study, you are required to complete for your organisation: 1.PEST analysis (including a review of legislation impacting on MacVille)2.SWOT analysis (including an evaluation of the value-chain).
You are also required to review competitors/allies to MacVille, as described in the case study, and: ●identify and describe existing and potential competitors/allies, then summarise the strengths and weaknesses of each●develop a separate summary statement for each potential ally for a cooperative venture that describes their alignment with MacVille’s vision, mission, values and attributes, as identified on the tender document.Once you have developed these materials, you need to meet with your supervisor (role-played by assessor) to discuss and confirm the analyses you have completed, together with the summary of potential cooperative venture allies. Take notes in the meeting with your supervisor and make any changes as suggested by them, before submitting your final version.Note: You need to retain your analysis of the organisation, competitors and allies for reference and use in Assessment Task 3.SpecificationsYou must provide:●a completed set of analyses (PEST and SWOT)●a review of existing and potential competitors and allies●a review of potential allies and a statement of their alignment with organisational values (as described in Assessment Task 1) and tender requirements●summary notes from the meeting with your supervisor.Your assessor will be looking for:●evidence that you have analysed and identified the needs of the casestudy, and reflected these in the reviews and summary notes you have developed.Adjustment for distance-based learners●No variation of the task is required.●A follow-up interview may be required (at the discretion of the assessor).●Documentation can be submitted electronically or posted in the mail.●Meeting with supervisor (assessor) may be conducted and observed live or via an appropriate teleconferencing tool.
Case studyHaving completed MacVille’s review of the vision, mission and values, you should then consider the environmental factors that could impact on MacVille’s goals and objectives. To help you with this assessment, you are