video 1.docx - Geography of wine 1 Wine is complex...

Geography of wine 1
- Wine is complex commodity  connected to history and culture  can look at it academically
- How can we study wine academically? The fusion
- Grapes are all over planet Earth  question lie what types and why these grow in particular place
- Diffusion = spreading around the world  can understand the movement of this (can be historical
biology, geography, anthropology, ..)
- Wine is economic activity of huge monitary value – value is one of the most produced type of
culture  many has been made historically (major money maker since Mezopotamia, from
Ancient times) – billions of dollars are made every year
- Important agriculture commodity
- Over millennium – upward growth curve over a long time (invest in wine!) – Europe drinks more
wine per capita (France, Italy, Portugal, Switzerland
- 50/52 liters per year per person
- Things are changing  China and USA
- USA is 1
st
in wine (not in capita) but in production and consumption overall
- Consumption is also rising (for the first time over beer)
- For countries like Italy, France, Spain – when dry year  big economical hit  wine is
economically important
- Wine makes great land shaper and land maker (20-22 million acres of vineyards world wide), 8-9