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Running head: [SHORTENED TITLE UP TO 50 CHARACTERS] 1The Proust Phenomenon Brooks A. McLain Mccann School of Business and Technology
[SHORTENED TITLE UP TO 50 CHARACTERS] 2Proust Phenomenon In recent years the public’s interest has grown in psychology and olfaction. Recent research has focused more on vision and audition. It has not received much attention from scientific investigations. Stimulated by folk wisdom it is a growing interest to research the powers that connect smell and memories so closely together. Can a simple smell bring back memories from so long ago? There was a team that conducted a study to show the linkage between sights, sound and smell. The purpose of the study was to prove that smell could bring up vivid memories from something that happened in the past. Several women were shown unpleasant but memory wrenching events in a video. While the video played, a scent was sprayed directly into the room where the women were watching the video. The women were brought back a week later and were once again exposed to the same odor. The women, upon smelling the odor, recounted the vividness of the videos that they were shown. This study was performed by the team of Marcel van den Hout. Although the experiment seemed to show a connection between memories and odors, this was not proof of the Proust Phenomenon. One of the reasons that we can connect smells with memories is because of the anatomy of our brain. This is where the olfactory bulb comes to mind. The olfactory bulb is