Course Project Step #3 - Learning objectives for this step...

Learning objectives for this step in the course project include being able to:
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Justify the types of business decisions that use qualitative methods.
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Summarize the variety of qualitative research methods.
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Conclude when observation studies are most useful.
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Describe the various designs of observation studies.
Question #6 from Chapter 6:
Assume you are a manufacturer of small kitchen electrics, like Hamilton Beach/Proctor
Silex, and you want to determine if some innovative designs with unusual shapes and
colors developed for the European market could be successfully marketed in the U.S.
market.
What qualitative research would you recommend, and why?
Sample Design
To begin, we need to determine a qualitative sample design that promotes data