Report-On-Yellow-Final.docx - Executive Summary Beximco is...

This preview shows page 1 - 3 out of 21 pages.

Executive Summary Beximco is one of the largest organization in Bangladesh and highest GDP contributor. One of its concern organizations Yellow by Beximco textile division. This is a large retail store and has factory with all the facilities to composite yarn. Here the production process runs from making yarn to fabric and from fabric to finished garment. In this age of globalization Yellow wants to go global too. In order to grab more customers there comes the retail store of Yellow fashion clothing by tapping in the niche market. The responsibilities become huge because careful vigilance is required because they are most likely to ignore such a small number of productions. Hence extra care is always needed to monitor till the delivery of the product from the production to the point of sale and it comes to the relation with operation also. Yellow is full of new styles and different designs which push merchandisers to face huge stress and deal with lot of challenges from the changing of customer taste to predict market demands to planning the product. RMG sector is very important and helpful for Bangladesh. Bangladesh emerged as a key player in RMG sector since 1978. Yellow launched in 2004 aims to bring world class fashion, quality & service at reasonable price. It is such a retail store that works continuously on international design and product development and catches fast fashion responses to retail trends. Moreover Yellow now entered the wide range of products including men’s wear, women’s wear, kid’s wear, accessories, home accessories, paintings etc. Yellow captures modern interpretation of fashion and relaxed attitude expresses a comfortable and confident quality. Yellow’s target is to be a top international brand where it is already a top brand in Bangladesh. Established in Pakistan further planning to open in Nepal, Thailand, Malaysia, India and so on. Yellow will meet its target to be a global brand soon if it maintains fast pace of the fashion craving industry. Page 1 of 21
Company Description The Beximco Group is the largest private sector group in Bangladesh. Beximco was founded in the 1970’s by two brothers Ahmed Sohail Fasiur Rahman and Ahmed Salman Fazlur Rahman. Beximco’s corporate mission is “Taking Bangladesh to the world”. The Group sells its products and services in the domestic Bangladesh market as well as international markets. Beximco is the largest employer in the private sector in Bangladesh and employs over 48,000 people worldwide. The group's key businesses includes ceramics, pharmaceuticals, textiles, jute, information technology, aviation, media, finance, real estate, construction and energy. Its major industries are located at the Beximco Industrial Park in Gazipur outside Dhaka. The group is listed on the Dhaka Stock Exchange and the Chittagong Stock Exchange with a market capitalization of over USD $2 billion. The Beximco name has now become one of the most recognizable brand name in Bangladesh. The Textile division is a fully integrated manufacturer

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture