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Jonathan MillerProfessor EatonMKT 3002 December 2018Analysis of Market SimulationQuarter 1:Although quarter 1 is thought to be easy, there is much understanding needed in order to start the simulation. The simulation begins with explaining that you have been selected to run and responsible for introducing and managing a new line of microcomputers in this large international electronic firm’s markets. Overall brands will be based off of three components, financial performance, marketing efficiency and market performance. With many other firms entering at the same time as my individual firm, I had to decide what would make my firm individualized and what would make this firm stand out against competitors. To begin, I decided upon the name of FIN Intel. A simple, but easy to remember name for consumers within the market segments. I decided upon the logo of a shark fin, which would appear on the back of eachcomputer screen and individualize my company from others entering this market. It was decided,since I would be opening up a new firm for this large corporation, that my responsibilities would encompass leadership through the presidential roll, along with brand management through a vice presidential roll as well. With an individualized logo and firm name, this would allow for me to focus on market research and the needs of each market segment.
After much market research, the most logical market to attack was the Workhorse segment. In order to accommodate this segment, each computer design would need to encompassmany factors, at the lowest price possible, as many of these computers would be supplied to business professionals. Through the research and data collected, some of the most important factors for this segment includes: easy to use, able to store mass amounts of data, after-sale service and support, along with office technology, data management and presentation software. Itwas also found that the willing price to pay for these computers would be no more than $2,500, with greatest potential of sales in Shanghai, China. With these findings, it was decided that the first sales office would appear in Shanghai and research would continue to be developed until thefirst products were created.Quarte 2:As quarter 2 began, I reviewed the market research which was found in quarter 1. It was still found that workhorse would be the best segment to produce for and that Shanghai was the best place to introduce the new product. When designing the initial brand, I decided that a laptop called AZ1 would be the best fit. Within this computer, it would include: office, presentation, database, bookkeeping, engineering and manufacturing software’s, along with a standardized hard drive, high speed capacity, standard networking and a standard keyboard. Priced at $2,199 with a $100 rebate, this laptop was produced at a price much less than what this market segment was willing to pay. I also thought that four advertisements at $8,000 a piece would be perfect when entering the new market in Shanghai as well. With this I hired three people to work within