INTRO.docx - INTRODUCTION The actuality\/relevance The purpose of this paper This study aims to The subject matter of the research The scope of the study

INTRO.docx - INTRODUCTION The actuality/relevance The...

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INTRODUCTION The actuality/relevance The purpose of this paper This study aims to The subject matter of the research The scope of the study Data collection methods Introduction Sample In the era of integration and cultural exchange, the issues of the role and the place of intercultural communication have been gaining importance. The unifying key factor by which people of different nationalities can effectively communicate on the basis of mutual understanding is culture. However, despite the considerable experience of intercultural communication practice, it is not always possible for communication to be constructive and mutually beneficial. Occasionally, there are differences on various issues that arise for reasons related to the peculiarities of cultures, customs and traditions, the specifics of the vision of the world and the ways of its perception. Every nation has its own conception of the world, people and their culture.
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