Project 1 Individual Report

Project 1 Individual Report - Our project began with...

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Our project began with finding alcohol advertisements in various magazines. In the magazines that had alcohol ads we needed to count the pages in order to determine the first variable which was the location of the advertisement in the magazine, first quarter, second quarter, etc. The problem with finding the location was that it was time consuming and there was a possibility of human error. It is very easy to miscount the pages or to lose count. The next variable was the type of alcohol in the advertisement. We didn’t have any issues determining the type of alcohol in the ads. It is obvious that companies want to clearly present their product and not confuse it with anything else. Also, we did not find any advertisements for non-alcoholic beers. The final variable was the gender of the model in the advertisement. This variable brought up several problems that we were able to deal with. To begin with many advertisements do not have models, or they have men and women pictured. To account for
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Project 1 Individual Report - Our project began with...

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