Unformatted text preview: two sides it counts as two pages toward the total. Total number is counted for every 50 pages of the magazine to account for the length of certain magazines. Count total pages of beer or liquor advertisements for each advertisement. Six to eight magazines will be studied, at least one year or twelve issues of each. Counting the number of advertisements has good face validity, it is directly related to the variable. To establish content validity each advertisement must first be determined as beer or liquor as pertaining to the concept and then counted towards the total per 50 pages....
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- Spring '07
- Alcoholic beverage, one year, liquor advertisements, Specific Unit of Analysis, magazines Specific Unit