Lesson 2: Direct Marketing StrategiesIn this lesson, you will learn about various direct marketing strategies that can beeffectively used to promote a product or service.Student activity: Task 2Read the following article on DIRECT MARKETING and answer the questions below.Q1. In your own words, explain what direct marketing is.Q2. Which of the following marketing activities are examples of direct marketing? Place an X next to the appropriate cells in the table below:
Q3. What are the key benefits of direct marketing?Q4. What are the disadvantages of direct marketing?