E-Marketing Assessment 2 - Lesson 2 Direct Marketing Strategies In this lesson you will learn about various direct marketing strategies that can be

E-Marketing Assessment 2 - Lesson 2 Direct Marketing...

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Lesson 2: Direct Marketing Strategies In this lesson, you will learn about various direct marketing strategies that can be effectively used to promote a product or service. Student activity: Task 2 Read the following article on DIRECT MARKETING and answer the questions below. Q1. In your own words, explain what direct marketing is. Q2. Which of the following marketing activities are examples of direct marketing? Place an X next to the appropriate cells in the table below:
Q3. What are the key benefits of direct marketing? Q4. What are the disadvantages of direct marketing?

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