Marketing+Week+1+(1).pptx - WEEK 1 Introduction to...

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“No Grit – No Pearl”WEEK 1Introduction to MarketingWhat is Marketing?Laurent Joliat Marketing (BBA MKT 101)/Singapore1
MARKETING, Definition (wikipedia)"the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."2Laurent Joliat Marketing (BBA MKT 101)/Singapore
Strong company culture encapsulated in the productsCompany Culture (vision, mission, values)Laurent Joliat Marketing (BBA MKT 101)/Singapore3
Strong company culture encapsulated in the productsCompany Culture (vision, mission, values)Laurent Joliat Marketing (BBA MKT 101)/Singapore4
Strong company cultureWhat defines a good company culture?A company where employees can answer yes to the following questions:Do you look forward to going to work every day?Does your company have great perks and benefits that you value?Does your company have a clear understanding of the business priorities?Do you have an opportunity for growth and advancement?Do you feel like the work you do is valued?Company Culture (vision, mission, values)Laurent Joliat Marketing (BBA MKT 101)/Singapore5
Proper leadershipManagement is mostly about processes.Leadership is mostly about behavior.

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Term
Spring
Professor
lydia clark
Tags
Business, Marketing, Selective perception process, BBA MKT

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