Business Strategy & Sustainability - Course Slides Part 1.pdf - Strategy Business Strategy Sustainability The Hierarchy of Strategy Corporate

Business Strategy & Sustainability - Course Slides Part 1.pdf

This preview shows page 1 - 20 out of 43 pages.

Strategy Business Strategy & Sustainability
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Business Strategy & Sustainability 2 The Hierarchy of Strategy Corporate Objective Corporate Strategy Marketing Strategy HR Strategy Financial Strategy Operations Strategy Digital Strategy
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Business Strategy & Sustainability 3 BUSINESS STRATEGY BRAND STRATEGY MARKETING STRATEGY The Hierarchy of Strategy
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Business Strategy & Sustainability 4 Excellence is about doing your best The EFQM Model
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Business Strategy & Sustainability 5 The RADAR Logic
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Business Strategy & Sustainability 6 Strategy
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Business Strategy & Sustainability 7 “Our strategy is to merge…” “… internationalize…” “… consolidate the industry…” “… outsource…” “…double our R&D budget…” Is this Strategy? Action
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Business Strategy & Sustainability 8 Our strategy is to be #1 or #2…” “Our strategy is to grow…” “Our strategy is to be the world leader…” “Our strategy is to provide superior returns to our shareholders…” Is this Strategy? Aspiration
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Business Strategy & Sustainability 9 “Our strategy is to best understand and satisfy our customers’ needs…” “… provide superior products and services…” “…to advance technology for mankind…” Is this Strategy? Vision
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Business Strategy & Sustainability 10
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