Assessment I - Marketing - LDR18.docx - T-1.8.1_v3 Details...

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T-1.8.1_v3 Details of Assessment Term and Year Time allowed 7 Weeks Assessment No 1 Assessment Weighting 100% Assessment Type e-Marketing Plan Due Date Week 7 Room Details of Subject Qualification BSB51918 Diploma of Leadership and Management Subject Name Marketing Details of Unit(s) of competency Unit Code (s) and Names BSBMKG510 Plan E-Marketing Communications Details of Student Student Name Mirian Silva College Academies Australasia Student ID 201910333 Student Declaration: I declare that the work submitted is my own and has not been copied or plagiarised from any person or source. I acknowledge that I understand the requirements to complete the assessment tasks. I am also aware of my right to appeal. The feedback session schedule and reassessment procedure were explained to me. Student’s Signature: Mirian Silva Date: 27/02/2020 Details of Assessor Assessor’s Name Assessment Outcome Assessment Result Competent Not Yet Competent Marks /100 Feedback to Student Progressive feedback to students, identifying gaps in competency and comments on positive improvements: Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student. Student attended the feedback session. Student did not attend the feedback session. Assessor’s Signature: ___________________ Date: _____/_____/________ Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 1
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T-1.8.1_v3 Purpose of the Assessment The purpose of this assessment is to assess the student in the following learning outcomes: Competent (C) Not Yet Competent (NYC) 1.1 In consultation with relevant personnel, determine electronic marketing (e- marketing) purpose and objectives reflecting organisation’s strategy, direction and values 1.2 Develop an e-marketing strategy or plan that addresses aims and targets of organisation’s existing business or marketing plan, and is consistent with organisational and budgetary requirements 1.3 Develop a value proposition for e-marketing strategy or plan 1.4 Identify, cost and detail e-marketing tools for the organisation and its products and services in the e-marketing strategy or plan 1.5 Identify and incorporate e-marketing approaches, tools and strategies to reach target market and achieve objectives 1.6 Ensure e-marketing strategy or plan includes an action plan, schedule and budget estimates for developing and implementing e-marketing strategies 1.7 Ensure e-marketing strategy or plan includes effectiveness measures and meets legal and ethical requirements 2.1 Evaluate website marketing objectives to ensure they are consistent with e-marketing strategy or plan, and modify if required 2.2 Establish strategies for evaluation of website as a marketing tool 2.3 Evaluate website design according to e-marketing strategy, to ensure the design projects required image of the organisation, and conveys features and benefits of products or services; recommend modifications if required 2.4 Evaluate website data recording, contacts and feedback mechanisms as part of website evaluation 2.5 Develop website marketing strategy in accordance with, and for inclusion
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