Assessment I - Marketing - LDR18.docx - T-1.8.1_v3 Details...

T-1.8.1_v3
Details of Assessment
Term and Year Time allowed 7 Weeks
Assessment No 1 Assessment Weighting 100%
Assessment Type
e-Marketing Plan
Due Date
Week 7 Room
Details of Subject
Qualification BSB51918 Diploma of Leadership and Management
Subject Name
Marketing
Details of Unit(s) of competency
Unit Code (s) and
Names
BSBMKG510 Plan E-Marketing Communications
Details of Student
Student Name
Mirian Silva
College
Academies Australasia Student ID 201910333
Student Declaration: I declare that the work submitted is my
own and has not been copied or plagiarised from any person
or source. I acknowledge that I understand the requirements
to complete the assessment tasks. I am also aware of my
right to appeal. The feedback session schedule and
reassessment procedure were explained to me.
Student’s
Signature: Mirian Silva
Date: 27/02/2020
Details of Assessor
Assessor’s Name
Assessment Outcome
Assessment
Result
Competent Not Yet Competent Marks /100
Feedback to Student
Progressive feedback to students, identifying gaps in competency and comments on positive
improvements:
Assessor Declaration: I declare that I have conducted
a fair, valid, reliable and flexible assessment with this
student.
Student attended the feedback session.
Student did not attend the feedback session.
Assessor’s
Signature: ___________________
Date: _____/_____/________
Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 1

T-1.8.1_v3
Purpose of the Assessment
The purpose of this assessment is to assess the student in the following
learning outcomes:
Competent
(C)
Not Yet
Competent
(NYC)
1.1 In consultation with relevant personnel, determine electronic marketing (e-
marketing) purpose and objectives reflecting organisation’s strategy, direction
and values
1.2 Develop an e-marketing strategy or plan that addresses aims and targets
of organisation’s existing business or marketing plan, and is consistent with
organisational and budgetary requirements
1.3 Develop a value proposition for e-marketing strategy or plan
1.4 Identify, cost and detail e-marketing tools for the organisation and its
products and services in the e-marketing strategy or plan
1.5 Identify and incorporate e-marketing approaches, tools and strategies to
reach target market and achieve objectives
1.6 Ensure e-marketing strategy or plan includes an action plan, schedule and
budget estimates for developing and implementing e-marketing strategies
1.7 Ensure e-marketing strategy or plan includes effectiveness measures and
meets legal and ethical requirements
2.1 Evaluate website marketing objectives to ensure they are consistent with
e-marketing strategy or plan, and modify if required
2.2 Establish strategies for evaluation of website as a marketing tool
2.3 Evaluate website design according to e-marketing strategy, to ensure the
design projects required image of the organisation, and conveys features and
benefits of products or services; recommend modifications if required
2.4 Evaluate website data recording, contacts and feedback mechanisms as
part of website evaluation
2.5 Develop website marketing strategy in accordance with, and for inclusion