Lecture 12 04 Mar - Modern Presidency Lecture Outline 1 Bargaining Persuasion 2 Going Public-Sources of growth-Problems Limitations 3

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Modern Presidency Lecture Outline, 3/4/08 1. Bargaining / Persuasion 2. Going Public --Sources of growth --Problems / Limitations 3. Command --Centralized administration --Executive orders
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Power as Persuasion Richard Neustadt, Presidential Power What is persuasion (according to Neustadt)? Importance of professional reputation Skill Toughness (deliver on commitments) Example: Clinton 1993 budget vs. 1995/96 budget showdown
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Changes in Washington Community Rise of mass media coverage / Public relations wars Divided government and party polarization What interests do George W. Bush and Nancy Pelosi have in common? Result: Breakdown in bargaining Rise of going public and Unilateral action
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Going Public (Kernell) Bargaining: President Congress President Public Congress Going Public:
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Problems with Going Public Posturing makes later compromise hard Clinton 1994 health insurance promise Opponents also can “go public” Reagan had “stage” to himself (mostly) Now, opponents launch media strategies too Impact: Rise of permanent campaign
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This note was uploaded on 04/03/2008 for the course POL SCI 1 taught by Professor Wallsten during the Spring '08 term at University of California, Berkeley.

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Lecture 12 04 Mar - Modern Presidency Lecture Outline 1 Bargaining Persuasion 2 Going Public-Sources of growth-Problems Limitations 3

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