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Unformatted text preview: a. Should be able to be tested : to be proved wrong . b. Cannot “prove theories true”-Can only gain support/evidence II. Using Theories in Research A. Theories are built of “concepts” 1. Terms for things, ideas, parts of the theory. 2. Researchers must define them Ex. Uses and gratifications theory We use/choose media to meet certain needs (e.g. for pleasure, info) Different levels/types of need-different media use...
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This note was uploaded on 01/20/2010 for the course COMM comm10 taught by Professor Klein during the Spring '10 term at West Valley.
- Spring '10