Chapter 4 Notes - Chapter 4 Notes Searching for Previous...

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Chapter 4 Notes Searching for Previous Research and APA Style Step one: Identifying the Topic The first step in beginning the communication research project involves choosing a topic or question about communication to investigate. The second step involves selecting a topic that interests you personally. Concentrate on messages and meaning. Three possible sources include reflecting on personal experiences, reviewing literature, and developing questions from existing theories. Another way that researchers often find topics is by reading literature within specific communication context. Most research studies conducted probably stem from “gaps” in research. These gaps come in a variety of different forms: 1.) Some researchers realize that there is information missing in a specific context. 2.) A second type of gap you may notice deals with samples. Ex. Looking at college students and not at elderly. 3.) A third type of research occurs when you notice that information simply needs to be updated. 4.) A fourth type of research gap comes in the form of conceptual gaps i.e. simply no one has studied that before. 5.) The last gap that researchers attempt to answer is theoretically driven. Scientists will often examine a theory to make sure the theory stays true across a wide range of communication circumstances. Berger and Calabrese (1975) created one of the most important theories of
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This note was uploaded on 01/20/2010 for the course COMM comm10 taught by Professor Klein during the Spring '10 term at West Valley.

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Chapter 4 Notes - Chapter 4 Notes Searching for Previous...

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