{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Ch Notes - 16:05:00 Ch.22CultivationTheory CausalArgument:,...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
01/06/2009 16:05:00 Ch. 22 Cultivation Theory  Causal Argument: an assertion of cause and effect, including the direction of  causality.  Cultivation Analysis:  o A theory that predicts and explains the long-term formation and  shaping of perceptions, understandings, and beliefs about the world as  a result of consumption of media messages.  o Mass communication, especially television, cultivates certain beliefs  about reality that are held in common by mass communication  consumers.  Theory at a glance:  o Television and other media play an extremely important role in how  people view their world. In today’s society, most people get their  information from mediated sources rather than through direct  experience. Therefore, mediated sources can shape a person’s sense  of reality. This is especially the case with regard to violence. Heavy  television viewing cultivates a sense of the world as a violent place,  and heavy television viewers perceive that there is more violence in  the world than there actually is or than lighter viewers perceive.  Assumptions of Cultivation Theory (Brittany)  Television is essentially and fundamentally different from other forms of mass  media. o Television is unique for the cultivation theory in that:  Television is the only medium ever invented that is ageless— that is, people can use it as the earliest and latest years of life.  Combines picture and sound.  Requires no mobility 
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern