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Chapter 1 Regional & Global Strategy.pptx - Unit 1: An...

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Unit 1: An overview ofInternational Business and TradeChapter 1:Regional andGlobalStrategy
Chapter objectivesDefine the term International Business andmultinational enterprise.Reason for studying international business.Evaluation of International BusinessDifferent ways and Reason for doing internationalbusiness.Several key terms of international business.Interactive Case:Coca-ColaIndividual Case (Real Case) :Pizza Hut (Russia)
International businessThe Study of transactions taking place acrossnational borders for the purpose of satisfyingthe needs of individuals and organizations.Example:Bangladesh exports RMG (Ready Made Garments) indifferent economic block in the world.Bangladesh imports several food items from India.
Domestic Vs. International BusinessDomestic and international business isdifferent for those general reasons-Use different currenciesLegal SystemCultureAvailability of resource.
Reason for studying international businessAssess better career opportunity and interacteffectivelyBecome a business manWorking as an executive in a MNCTo keep pace with competitive worldTo know the latest business techniques andtoolsTo obtain cultural literacy
The golden Era 1945 -19601.World War II in 1945 (Japan, German, Soviet Union, France)2.The field of IB began in 1950 mostly in America – AmericanMotors, Chrysler, Ford, General MotorsThe Resurgence of Europe and Japan 1960-19803.As the 1960 began, Europe and Japanese firm were wellprepared .Nissan Motor Company, Alcan Aluminum(Canadian)The new Global marketplace : 1980 to the Present4.United States and Canada : North America includes Theunited States, Canada, Mexico, Greenland, the countries ofcentral America, and the Caribbean. South America –(Argentina , Brazil, Chile)5.EU6.JapanEvolution of International Business
Growth of IB/Reason for Doing IBMarket Expansion :Productive capacities madeNestle to ship milk in 16 different countries in 1875Resources acquisition :Resource scarceness andunavailability make US firm to buy coffee, bananasfrom SA, Japanbuy forest product from Canada,oil from Middle East, Africa. Sony assemble plantsin Malaysia, Firms in many countries buycommunication equipment from NorthernTelecom (Canadian)
Competitive force: Because of economies of scale

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