Lecture19 - I Intercultural/Intergroup Communication A Dimensions of Culture(How do we explain all these differences 1 Individualism Collectivism a

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I. Intercultural/Intergroup Communication A. Dimensions of Culture (How do we explain all these differences?) 1. Individualism / Collectivism a. Individualistic Cultures – i. Emphasize individual goals (value person as a unique person) ii. Value individual competition, self-esteem, self-reliance, independence, and privacy. (How you feel about yourself matters in this type of culture) iii. The U.S is at the top of individualistic, followed by Australia, Great Britain, Canada, etc. b. Collectivistic Cultures i. Emphasize group goals ii. Value competition between groups, obligations/loyalty to group (family, org.) social position. iii. Highest scoring collectivistic cultures: Latin American (Guatemala, Ecuador) some Asian (China, Singapore), West Africa, Arab Countries. 2. Low Context / High Context a. Low Contextual Cultures (U.S) i. Verbal directness important (say what you mean) ii. Only minimal attention to context (don’t rely on context for meaning itself) c. High Context Cultures i. Contextual cues critical for understanding (you could sit somewhere at a table an be saying a lot) ii. Nonverbals with indirectness (don’t have to say so much to get point across) (ex. Of family that went to visit and discuss marriage and they served bananas and tea) 2. Understatement / Hyperbole a. How much emotional intensity in communication? i. Low context usually use understatements, high use hyperbole. b. Understatement i. Low intensity (typically in low context, indiv. Cultures, Ex. British novels talk about death and slaughtering people and use words to describe it that make it seem nice) d. Hyperbole i. High intensity (typically high context, coll. Cultures.
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This note was uploaded on 01/20/2010 for the course COMM comm10 taught by Professor Klein during the Spring '10 term at West Valley.

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Lecture19 - I Intercultural/Intergroup Communication A Dimensions of Culture(How do we explain all these differences 1 Individualism Collectivism a

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