Exam Final (Version A) Answer Key

Exam Final (Version A) Answer Key - WILLIAM H CUNNINGHAM...

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WILLIAM H. CUNNINGHAM MKT 320F FINAL EXAM DECEMBER 12, 2008, VERSION A Key Chapters . The test will cover the following chapters: 1-4, 6-11, and 13-18. No questions will be taken from the lectures. Questions During Examination . The teaching assistants have been instructed not to answer any questions during the examination on any specific test questions. It is unfair for one student to receive advice from a proctor when the rest of the class does not receive similar information. Posting Exam and Answers . The examination and correct answers will be posted on the Web site by 12:00 Noon on Friday, December 12. Please note that in the questions on the answer key that will be posted there is a page number from the text which indicates where the question originated. This information will be useful to you when you review your answers. If you feel that any questions are incorrect, you need to correspond with me by e-mail by 8:00 a.m. on Saturday, December 13. You must provide rationale for why you feel another answer is correct. We must enforce this deadline so we can post the grades in an expeditious manner. You may mark on the examination and you are welcome to take this exam with you after you are completed. Advice . There are no trick questions on this examination. Always select the best answer to the question. Read the question slowly and then eliminate the wrong answers. You should then be in a good position to select the correct answer. Good luck!
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1. (p. 172) In developing marketing mixes for consumers in international markets, marketing managers should: A. generalize from one culture to another. B. use their intuition. C. know about the specific social and intrapersonal variables. D. follow their beliefs. 2. (p. 351) The "wheel of retailing" theory says that: A. retailers go through cycles from high costs and prices to lower costs and profits. B. general stores will dominate U.S. retailing in the next century. C. new types of retailers enter as low-status, low-margin, low-price operators and eventually offer more services and charge higher prices. 3. (p. 82) "Positioning": A. involves a packaged-goods manufacturer's attempt to obtain the best possible shelf space for its products in retail outlets. B. is useful for segmenting but not combining. C. helps strategy planners understand how customers think about various brands or products in relation to each other. D. applies only to existing products, not new products. E. eliminates the need for subjective decision making in product planning. 4. (p. 241) Which of the following is NOT one of the consumer product classes discussed in the text? A. Unsought products B. Innovative products C. Shopping products D. Convenience products E. Specialty products 5. (p. 67-68) Jazzy Tile Co. segmented its broad product-market and decided to aim at two different segments, offering each segment a different marketing mix. Jazzy Tile Co. is following the ______________ approach. A.
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Exam Final (Version A) Answer Key - WILLIAM H CUNNINGHAM...

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