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Exam 2 on October 30, 2008 (Version A) Answer Key

Exam 2 on October 30, 2008 (Version A) Answer Key - WILLIAM...

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WILLIAM H. CUNNINGHAM MKT 320F EXAM 2 (VERSION A) OCTOBER 30, 2008 Key Lectures and Chapters . The test will cover the following lectures and chapters: Legal Aspects of Marketing, Consumer Behavior, Organizational Buying Behavior, and Product Management (includes Product Planning), as well as chapters 6, 7, 9 & 10. Questions During Examination . The teaching assistants have been instructed not to answer any questions during the examination on any specific test questions. It is unfair for one student to receive advice from a proctor when the rest of the class does not receive similar information. Posting Exam and Answers . The examination and correct answers will be posted on the Web site by 1:00 p.m. Thursday, October 30. Please note that in the questions on the answer key that will be posted there is either a page number from the text or the title of the lecture and slide number which indicates where the question originated. This information will be useful to you when you review your answers. If you feel that any questions are incorrect, you need to correspond with me by e-mail by 8:00 a.m. on Friday, October 31. You must provide rationale for why you feel another answer is correct. We must enforce this deadline so we can post the grades in an expeditious manner. You may mark on the examination and you are welcome to take this exam with you after you are completed. Advice . There are no trick questions on this examination. Always select the best answer to the question. Read the question slowly and then eliminate the wrong answers. You should then be in a good position to select the correct answer. Good luck!
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1. (p. 170-71) A marketing manager for a new brand of bar soap decides to mail free samples to consumers. The logic for using this approach is best explained by A. the "economic buyer" model. B. the stimulus-response model. C. the typical consumer's adoption process. D. the need to reduce dissonance. E. the high level of problem solving required with such a product. 2. (p. 246) ______________ are capital items that cost less and are shorter-lived than installations. 3. (p. 189) Which of the following is NOT a key dimension of buyer-seller relationships in business markets?
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