Quiz 8-November 12, 2009

Quiz 8-November 12, 2009 - B. selective attention C....

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1 1. Please take this quiz seriously. 2. Do not look around. 3. Do not talk with anyone.  4. Fill out the answer sheet with your name  and EID number.  5. There will be three questions.  6. You are allowed to drop one quiz. 7. The answers to the quiz have been  posted on the course Web site. QUIZ NOVEMBER 12, 2009
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2 1. Receivers hear what they want to hear.  This is:       A. selective distortion
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Unformatted text preview: B. selective attention C. selective retention ANSWER: A 3 1. In advertising, AIDA means attention, interest, desire, and action. A. True B. False ANSWER: A 4 1. A two-sided message may be appropriate when: A. the audience is highly educated. B. the audience is initially opposed to the idea. C. Both A & B are correct. ANSWER: C...
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This note was uploaded on 01/21/2010 for the course MKT 320F taught by Professor Miller during the Spring '08 term at University of Texas at Austin.

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Quiz 8-November 12, 2009 - B. selective attention C....

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