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Unformatted text preview: DR. WILLIAM H. CUNNINGHAM TEST INFORMATION FOR DECEMBER 1, 2009 MARKETING 320F I would like to take this opportunity to provide you with some specific information about the third examination in Marketing 320F. Lecture The exam will cover the following lectures: 1. Pricing Strategy 2. International Marketing 3. Pricing Tactics 4. Communications 5. Advertising 6. Channels of Distribution Text Multiple choice questions will be drawn from Chapters 11, 14, 16, 17 & 18 in the assigned text. Number of Questions The examination will consist of 50 questions. 1. Ten multiple-choice questions will be drawn from the lectures. 2. Forty multiple-choice questions will be drawn from the text. Questions from Guest Lecturers There may be questions from Shelby Carters lecture. There will be no questions from any other guest lecturer. Learning Disability Students with a learning disability, or any other disability, that has been documented by the Dean of Students' Office and who need more time to take the examination should come to Professor Cunningham's Office, which is located in the Harry Ransom Center, Room 3.358, time to take the examination should come to Professor Cunningham's Office, which is located in the Harry Ransom Center, Room 3....
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- Spring '08