Exam Final, December 14, 2009, Version B (with answers)

Exam Final, December 14, 2009, Version B (with answers) -...

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WILLIAM H. CUNNINGHAM, MKT 320F, FINAL EXAM, DECEMBER 14, 2009, VERSION B Key Lectures and Chapters . The test will cover the following chapters: 1-11 and 14-18. There will be no questions from the lectures. Questions During Examination . The teaching assistants have been instructed not to answer any questions during the examination on any specific test questions. It is unfair for one student to receive advice from a proctor when the rest of the class does not receive similar information. Posting Exam and Answers . The examination and correct answers will be posted on the Web site by 6:00 p.m. on Monday, December 14. Please note that in the questions on the answer key that will be posted there is a page number from the text where the question originated. This information will be useful to you when you review your answers. If you feel that any questions are incorrect, you need to correspond with me by e-mail by 12:00 Noon on Tuesday, December 15. You must provide rationale for why you feel another answer is correct. We must enforce this deadline so we can post the grades in an expeditious manner. You may mark on the examination and you are welcome to take this exam with you after you are completed. Advice . There are no trick questions on this examination. Always select the best answer to the question. Read the question slowly and then eliminate the wrong answers. You should then be in a good position to select the correct answer. Good luck!
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1. (p. 402) The sales manager for a producer of consumer convenience products should recognize that the company may need: A. order getters to sell its established line to regular wholesaler customers. B. missionary salespeople to support its wholesalers. C. order takers to open up new territories. D. technical specialists to sell to purchasing agents. 2. (p. 10) The standardization and grading function of marketing involves: A. promoting goods and services. B. collection, analysis, and distribution of marketing information. C. sorting products according to size and quality. D. looking for and evaluating goods and services. E. movement of goods from one place to another. 3. (p. 161) "Social class" in the U.S. is usually measured in terms of: A. race, religion, and occupation. B. occupation, education, and type and location of housing. C. income. D. income, occupation, and education. E. income, occupation, and religion. 4. (p. 6) Which of the following statements best describes the modern view of marketing? A. Marketing is only necessary for profit-oriented firms. B. Marketing consists mainly of advertising and personal selling. C. Marketing anticipates customer needs. D. Marketing begins as soon as products are produced. E.
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Exam Final, December 14, 2009, Version B (with answers) -...

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