Exam 3 on November 25, 2008 (Version A) Answer Key

Exam 3 on November 25, 2008 (Version A) Answer Key -...

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WILLIAM H. CUNNINGHAM, MKT 320F EXAM 3, NOVEMBER 25, 2008, VERSION A Key Lectures and Chapters . The test will cover the following lectures and chapters: Pricing Strategy, Personal Selling, Pricing Tactics, Communications, Advertising, Channels of Distribution, and International Marketing, as well as chapters 11, 14, 15, 16, 17. and 18. Questions During Examination . The teaching assistants have been instructed not to answer any questions during the examination on any specific test questions. It is unfair for one student to receive advice from a proctor when the rest of the class does not receive similar information. Posting Exam and Answers . The examination and correct answers will be posted on the Web site by 1:00 p.m. Tuesday, November 25. Please note that in the questions on the answer key that will be posted there is either a page number from the text or the title of the lecture and slide number which indicates where the question originated. This information will be useful to you when you review your answers. If you feel that any questions are incorrect, you need to correspond with me by e-mail by 8:00 a.m. on Monday, December 1. You must provide rationale for why you feel another answer is correct. We must enforce this deadline so we can post the grades in an expeditious manner. You may mark on the examination and you are welcome to take this exam with you after you are completed. Advice . There are no trick questions on this examination. Always select the best answer to the question. Read the question slowly and then eliminate the wrong answers. You should then be in a good position to select the correct answer. Good luck!
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1. (p. 372) Deciding on the appropriate promotion blend is a job for the firm's: A. advertising agency. B. marketing manager. C. advertising manager. D. sales manager. E. sales promotion manager. 2. The first major step in sales-force management is: A. recruiting and selecting sales-force representatives. B. designing sales-force strategy, structure, size, and compensation C. establishing sales-force objectives. D. training sales representatives. Personal Selling Lecture. 3. When consumers are asked to view or listen to a portfolio of advertisements and they are tested to determine if they remember the advertisement, this is called a: A. remember test B. remember experiment. C. recall test. D. laboratory experiment. E. direct rating system. Advertising Lecture, Slide 32 4. (p. 489) A high stockturn rate: A. is only possible with a low markup percent. B. is likely to result in low profits. C. reduces the inventory investment and can improve profits. D. increases the space needed for inventory. 5. (p. 369) Regarding promotion methods, which of the following statements is TRUE? A.
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Exam 3 on November 25, 2008 (Version A) Answer Key -...

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