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Unformatted text preview: Soci 101 Notes – 9.2 Qualitative Research Methods Advantages: 1. Comprehensive perspective 2. In Natural Setting 3. Good for studying processes over time Full Participant and Complete Observer : Two different sides of the spectrum Advantage to being full participant: can gain trust, establish report, understand what it feels like Disadvantages: dangerous, more difficult replication, more of an investment Reactivity: people may change their behavior if they know they're being observed Qualitative Methods 1. Ethnography - observing people in their environments, involved in detailed description of what's going on i. Less devoted to explanation, more devoted to a complete description ii. Participant Observation 1. Interviews - more in depth than a survey - taping the whole interview so he can transcribe it later on i. With survey, only yes or no, with interview full idea can be recorded 1. Content Analysis 2. Focus Groups - getting people in a dynamic environment so you witness a conversation...
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This note was uploaded on 01/22/2010 for the course SOCI 101 taught by Professor Shanahan during the Fall '08 term at UNC.
- Fall '08