TechComm, Lecture 3 - Constructing Arguments

TechComm, Lecture 3 - Constructing Arguments -...

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4. CONSTRUCTING ARGUMENTS Technical Communication
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Consider the Context of your Argument Argument:  arrangement of facts and judgments  about the world Features A, B, and C characterize the site. Company Z is dominant because of factors X and Y. Understand your audiences broader goals Work within constraints
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Understand Audience’s Broader Goals People act according to the interests of Their organization (company, university) Themselves Broad Interests Security People resist controversial actions that might hurt their own interests Recognition People like to be praised for hard work People do not like to be humiliated. Personal and Professional Growth People want to develop and grow on the job and in their personal lives.
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Working within Constraints Types of constraints 1. Ethical 2. Legal 3. Political * 4. Informational 5. Personnel (Collegues, workers) 6. Financial 7. Time 8. Format 9. Tone
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Crafting a Persuasive Argument I. Identifying the elements of your argument II.
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TechComm, Lecture 3 - Constructing Arguments -...

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