sol_12_2_1 - Data: param cs:= 50000 # cost of soap operas...

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Sheet1 Page 1 Model: param cs # cost of soap operas ad param cf # cost of football ad param sm # soap operas to men param sw # soap operas to women param fm # football to men param fw # football to women param m # men viewers param w # women viewers var s # soap operas ad bought var f # football ad bought minimize cost: cs*s + cf*f subject to men: sm*s^(.5) + fm*f^(.5) >= m subject to women:sw*s^(.5) + fw*f^(.5) >= w subject to nonneg1: s >= 0.00000001 subject to nonneg2: f >= 0.00000001
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Unformatted text preview: Data: param cs:= 50000 # cost of soap operas ad param cf:= 100000 # cost of football ad param sm:= 5 # soap operas to men param sw:= 17 # soap operas to women param fm:= 20 # football to men param fw:= 7 # football to women param m:= 40 # men viewers param w:= 60 # women viwers Solution: MINOS 5.5: optimal solution found. 1 iterations, objective 610158.5583 Nonlin evals: constrs = 10, Jac = 9. s = 9.09863 f = 1.55227...
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This note was uploaded on 01/25/2010 for the course IEOR 162 taught by Professor Zhang during the Fall '07 term at University of California, Berkeley.

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