Case 4 – General Motors Defense Margaret Fiorentino Issue Identification – Should General Motors place a solo bid or a bid as a joint venture for the new armored vehicles needed by the US Army. Issue Analysis • GM is the world’s largest vehicle manufacturer; make, design and market worldwide. • Less then 1% of their annual sales comes from their defense sector (GMD). • They have been proven to manufacture armored vehicles and turrets with great quality. • Their vehicles have been used in many operations worldwide. • Their weapons and electronics operations are also well known around the world. • The GMD executive director Bill Pettipas has a lot of experience in the military field, as he was in the Canadian military for 28 years and has been with GMD for a number of years. Thus, he has a lot of valuable experience that he could bring in this situation. • Their competition whom might place a solo bid is General Dynamics, who is a leading company in the defense sector and has larger annual sales in defense then GMD. • GD shares the market with United Defense.
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