10 - Kids Marketing Consulting

10 - Kids Marketing Consulting - KidsMarketConsulting...

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Kids Market Consulting S UMMARY :     Kids Market Consulting is a market research firm that specializes in the kid, tween and teen segments  in Ukraine.   This is a first-mover company and as such has experienced many of the obstacles  associated   with   the   first-mover   position,   namely,   an   initially   low-level   of   acknowledgement   from  potential clients due to the lack of information surrounding this specific segment.   Also, KMC has  collaborated with DDI, a parent company that is composed of five specialized companies which  represent the entire scope of marketing services.  This collaboration has enabled KMC to reduce costs  and take advantage of DDI's brand-recognition.  Since the opening of KMC in 2002 there have been  changes in the external environment which have resulted in increased competition, mostly from non- specialized Ukrainian firms.  As such, our group has prepared several strategic recommendations to  emphasize the differentiation of KMC from the competition and sustain the leader-position in this  market niche. A NALYSIS :     Strengths First-mover advantage  Although competition does exist, the quality of work among these firms is poorer than that of  KMC access   to   DDI   network   of   interviewers   for   market   research   and   their   tools   to   collect 
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This note was uploaded on 01/26/2010 for the course ADMS 4900 taught by Professor Jungchinshen during the Spring '10 term at York University.

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10 - Kids Marketing Consulting - KidsMarketConsulting...

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