CASES WRITTEN BY PAUL W. BEAMISH
ACADEMY OF NATIONAL ECONOMY
Papiryan G; Beamish PW
In 1989, the government of the USSR appointed
Academician Abel Aganbegyan to the Academy of
National Economy as rector.
Since its foundation by
the Soviet government in 1977, this educational
institution educated several top managers for the
Since 1992, after the collapse of the
Soviet Union and the start of democratic reforms, the
Academy started its own transformation to the business
The Academy is in the process of finding a
new strategy choice for its further evolution, and the
school's leadership must resolve both internal and
external problems and stand up to the challenge of a
competitive Russian business education market.
most significant issue for the Academy's leadership
during the strategy development process is to redefine
its mission and status-quo. There are three basic
alternatives: to continue being affiliated with the
government elite state educational and scientific centre
with the group of relatively independent business
schools; separate from these independent schools and
restate its mission as a state educational and research
institution affiliated with the government; or encourage
the separation of the business schools and try to
transform it into a Western style business school.
Strategic Alliances, Educational
Administration, Corporate Strategy, Synergy
Russia, Large organization, 2005
Level of Difficulty:
AMERICAN FAST FOOD IN KOREA
Beamish PW; Jung J; Kim H
A major U.S.-based fast food company with extensive
operations around the world was contemplating
whether or not they should enter the Korean market.
The Korean fast food market was hit badly by the Asian
economic crisis in the late 1990s, but the economy was
Thus, fast food demand in Korea was
expected to increase.
For the industry analysis, this
case provides information on various competitors,
substitute foods, new entrants, consumers and
In addition, social issues are included as
Eating and Drinking Places
Industry Analysis, Market Entry, International
Business, Fast Food
Korea, Large organization, 2002
Level of Difficulty:
BEIJING MIRROR CORP.
Beamish PW; Chen X; Zhao X
Beijing Mirror Corporation owned the patent for a newly
invented rearview mirror which eliminated the usual
At issue for the company was how to
introduce the product to both the domestic and
More specifically, should the
company try to commercialize the technology
independently, or via joint venture?
Should they do so
with a local or foreign company?
promotional and distribution approaches made sense?
What is their resource position relative to these