PWB_CaseAbstracts

PWB_CaseAbstracts - h CASES WRITTEN BY PAUL W. BEAMISH...

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h CASES WRITTEN BY PAUL W. BEAMISH 9B05M042 ACADEMY OF NATIONAL ECONOMY Papiryan G; Beamish PW Teaching note: 8B05M42 In 1989, the government of the USSR appointed Academician Abel Aganbegyan to the Academy of National Economy as rector. Since its foundation by the Soviet government in 1977, this educational institution educated several top managers for the Soviet economy. Since 1992, after the collapse of the Soviet Union and the start of democratic reforms, the Academy started its own transformation to the business university. The Academy is in the process of finding a new strategy choice for its further evolution, and the school's leadership must resolve both internal and external problems and stand up to the challenge of a competitive Russian business education market. The most significant issue for the Academy's leadership during the strategy development process is to redefine its mission and status-quo. There are three basic alternatives: to continue being affiliated with the government elite state educational and scientific centre with the group of relatively independent business schools; separate from these independent schools and restate its mission as a state educational and research institution affiliated with the government; or encourage the separation of the business schools and try to transform it into a Western style business school. Industry: Educational Services Issues: Strategic Alliances, Educational Administration, Corporate Strategy, Synergy Setting: Russia, Large organization, 2005 Level of Difficulty: Undergraduate/MBA Length: 25 page(s) Active 9B03M016 AMERICAN FAST FOOD IN KOREA Beamish PW; Jung J; Kim H Teaching note: 8B03M16 A major U.S.-based fast food company with extensive operations around the world was contemplating whether or not they should enter the Korean market. The Korean fast food market was hit badly by the Asian economic crisis in the late 1990s, but the economy was turning around. Thus, fast food demand in Korea was expected to increase. For the industry analysis, this case provides information on various competitors, substitute foods, new entrants, consumers and suppliers. In addition, social issues are included as potential forces. Industry: Eating and Drinking Places Issues: Industry Analysis, Market Entry, International Business, Fast Food Setting: Korea, Large organization, 2002 Level of Difficulty: Undergraduate/MBA Length: 14 page(s) Active 9A98M033 BEIJING MIRROR CORP. Beamish PW; Chen X; Zhao X Revised: 10/02/2000 Teaching note: 8A98M33 Beijing Mirror Corporation owned the patent for a newly invented rearview mirror which eliminated the usual blind spot. At issue for the company was how to introduce the product to both the domestic and international markets. More specifically, should the company try to commercialize the technology independently, or via joint venture? Should they do so with a local or foreign company? What pricing, promotional and distribution approaches made sense? What is their resource position relative to these
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PWB_CaseAbstracts - h CASES WRITTEN BY PAUL W. BEAMISH...

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