Case 12 Individual Assignment

Case 12 Individual Assignment - your understanding of...

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your understanding of course and case materials. NO additional research is required. All your analysis should be based on the case facts. And you should not answer the questions posted in the case. Your report should demonstrate your understanding of all aspects of strategic management. Given the page limit, you shouldn’t repeat the case facts in your report except to specifically support your analysis and conclusions. In addition, the evaluation of your report heavily depends upon the application of theories discussed in the class. Finally, your report should cover issue identification, analysis, recommendations, and implementation Finally, your report should cover issue identification, analysis, recommendations, and implementation Chapter 1: The Concept of Strategy Chapter 2: Strategy and Organization Chapter 3: The Microeconomics of Strategy Chapter 5: Industry analysis and competitive advantage Chapter 6: Competitive Strategy: The Analysis of Strategic Position Chapter 7: Competitive Strategy: The Analysis of Strategic Capability Chapter 19: Knowledge, Information, and Innovation Strategy Chapter 9: Corporate Strategy: Adding Value in Multi-business Firms 1. need market and consumer research 2. streamline brands – too cluttered, take out dupilicates 3. refuse exhisinng brnads 4. sell to US 5. engage the market in age groups 6. health all normal 7. clarify all national brands 8. infrease vertial integration not low cost provider strategy differentiation in quality and taste not focused and stratighty hot dog unfocused stragithy to many product lines stay strage recommendation can go voer specs
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finanicla plan decrease price was cash cow now dog changing market demographics Diminishing margins on certain hot dogs economies of scale
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Implementation Asdf
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Threat of Entry Above-average profits attract investors to enter an industry. Entry barriers - where a potential entrant has (fixed and variable) costs of production higher than the incumbents it faces. Blockade - where other reasons prevent entry (eg. access to technology or distribution). Power of Suppliers and Buyers Limited suppliers Switching costs – accustomed to using a particular supplier No substitution possibilities Threat of Substitutes The potential for new products to displace the existing value proposition in an industry Competitive Rivalry More competitors and more commodity-like products Supply in excess of demand Greater proportion of fixed assets and thus lower marginal costs Porter’s Generic Strategies 1. Cost Leadership – lowest cost producer in an industry Proprietary access to cheap inputs, technology or learning Associated with market share and economies of scale Standardised processes and cost control important 2. Differentiation – enhanced value to consumer Premium pricing
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Product innovation or marketing Expert-based innovation important 3. Focus – exploits cost or product preferences in some part of the market
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Case 12 Individual Assignment - your understanding of...

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