Case_Analysis_Appendix - appendix Case Analysis I dont know...

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191 I don’t know if there have been many mistakes, but there have been lots of lessons… Make sure you focus on your core business. JIM SHAW , PRESIDENT AND CEO OF SHAW COMMUNICATIONS Solve the problem or you don’t have a business; solve it or you don’t have a job. BOB WOODS , PRESIDENT OF ZENECA AGRICULTURAL PRODUCTS Management is an action-oriented activity. It requires doing to achieve proficiency. Managers succeed or fail not so much because of what they know as because of what they do. A person cannot expect to succeed as a manager and become a “professional” simply by studying excellent books on management—no matter how thoroughly the text material is mastered, nor how many As are earned at exam time. Just as a skater needs to practice at being a better skater, a person who aspires to become a manager benefits from practicing at being a manager. PRACTICING MANAGEMENT VIA CASE ANALYSIS In academic programs of management education, students practice at being managers via case analysis. A case sets forth, in a factual manner, the events and organizational circumstances surrounding a particular managerial situation. It puts the readers at the scene of the action and familiarizes them with the situation as it prevailed. A case can concern a whole industry, a single organization, or even just a part of an organization; the organization involved can be either profit seeking or not-for-profit. Cases about business organizations usually include descriptions of the industry and its competitive conditions, the organization’s history and development, its products and markets, the backgrounds and personalities of the key people involved, the production facilities, the work climate, the organizational structure, the marketing methods, and the external en- vironment, together with whatever pertinent financial, production, accounting, sales, and market information was available to management. appendix Case Analysis* * This chapter has been adapted by the authors or incorporates material from Arthur A. Thompson and A. J. Strickland, Strategic Management: Concepts and Causes (Plano, Tex.: Business Publications, 1984), pp. 272-289. Used with permission.
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192 Appendix Case Analysis The essence of the student’s role in the case method is to diagnose and size up the situation described in the case and to think through what, if any, actions need to be taken. The purpose is for the student, as analyst, to appraise the situation from a man- agerial perspective, asking: What factors have contributed to the situation? What prob- lems are evident? How serious are they? What analysis is needed to probe for solutions? What actionable recommendations can be offered? What facts and figures support my position? It should be emphasized that most cases are not intended to be examples of right
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Case_Analysis_Appendix - appendix Case Analysis I dont know...

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