Strategy 11 - Pre final

Strategy 11 - Pre final - Click to edit Master subtitle...

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Unformatted text preview: Click to edit Master subtitle style 1/26/10 Strategy Intended Strategy 1/26/10 What is Strategy ? Strategy is determining where you want to go and how you will get there. 1/26/10 Purpose of Strategy? What is the ultimate goal of strategy for a firm? Maximize shareholder value Monopoly power Bigger can be better Profits above average Success but what is success? Staying in business/survival Does strategy imply or require exploitation of other? How do we position ourselves to achieve 1/26/10 The Basic Framework THE FIRM Goals & Values Resources & Capabilities Structure & Systems THE INDUSTRY ENVIRONMEN T Competitors Customers Suppliers STRATEG Y STRATEG Y 1/26/10 Intended (Deliberate) { C 8 5 7 A C 7 E -D C F 6 -4 E 5 C -8 B 7 8 -4 9 D 4 F 5 6 3 8 9 8 4 } ted and the intended strategy is the result of a process of negotiation, bargai 1/26/10 Intended (Deliberate) mission situation analysis intended strategy 1/26/10 But there is a Catch ! However Realized strategy which is the actual strategy that is implemented and comes to fruition as a consequence of implementation and other internal and external factors.the actual strategy that is implementedis only partly related to that which was intended (Mintzberg suggests only 10%30% 1/26/10 Realized Strategy There is no such thing as a 100% intended or emergent strategy Things dont always work out JUST LIKE WE PLANNED Also, without a rough idea of what we want to do we cannot do anything THE STRATEGY THAT ACTUALLY HAPPENS IS THE REALIZED STRATEGY! Strategy is constantly evolving, each 1/26/10 Deliberate versus I n t e n Realized Strategy Unreali zed Strateg y D e l i b e r a t e S t r a t e g y Emergent Strategy Sust aine d Sup erio r Perf 1/26/10 Emergent Strategies The decisions that emerge from the complex processes in which individual managers interpret the intended strategy and adapt to changing external circumstances 1/26/10 Emergent Versus Intended { 1 9 7 8 E C E C -7 B 6 1 -4 6 9 3 -A 6 E -E A B 4 B C B 4 9 0 6 0 } nded Strategy { D 1 D 7 1 8 1 0 -D 6 A 0 -4 1 7 -9 4 D 5 -F 5 B 0 7 F 1 0 D 8 } Conceived by top managers { 0 7 2 3 8 F C B -5 6 4 C -4 F 7 2 -B 1 2 6 -6 D 7 6 4 F 7 2 F C 6 D } Rationality is limited { C 7 5 D A 4 1 0 -0 7 D 9 -4 7 2-9 5 C D -5 0 4 6 C 4 1 A 5 9 D 1 } Negotiation { A 3 6 4 C 4 A 1 -C D 9 2 -4 D 9 A -A 6 7 2 -3 5 0 C 9 0 F B D 0 C } Compromise { 0 B 5 B 5 6 4 8 -A 9 E B -4 B E 9 -B C 6 C -1 7 8 2 B 9 2 5 8 A 9 } ots of people inputting nned out { A F C 0 9 6 1 -3 B F 1 -4 A F 0 -A 9 4 2 -0 B 2 1 8 A 6 E 0 4 8 } ect little world { A 7 A F 2 0 B 1 -7 B 3 2 -4 0 C 6 -B D B D -F 1 8 4 B 7 5 7 B 6 C 3 } Doesnt always happen { 0 5 8 D 7 F -F D 8 3 -4 E 8 1 -A 1 3 F -C 7 3 8 F C 4 3 2 B F } Emergent Strategy Responses to unexpected opportunities. Business level strats. Absence of intentions Shit happens and we have to deal with it. Realized strategy is highly influenced by emergent strategy 1/26/10...
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Strategy 11 - Pre final - Click to edit Master subtitle...

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