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CH3GettingStartedSP10

CH3GettingStartedSP10 - Entrepreneurship Getting Started...

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Small Business Management 1 Entrepreneurship Getting Started Getting Started Finding a Viable Idea” Finding a Viable Idea” Chapter 3 Chapter 3
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Small Business Management 2 Finding A Viable Business Opportunity Finding A Viable Business Opportunity FIND AND DESCRIBE THE IDEA IS THE IDEA VIABLE? CAN “ I” I” TURN THE IDEA INTO A BUSINESS? WHAT IS MY STRATEGY AND PLAN FOR LAUNCHING THE BUSINESS? No No
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Small Business Management 3 Entrepreneurial Alertness Identification of potential new products or services that may lead to promising businesses “A skill that can be learned through practice” Identifying Startup Ideas
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Small Business Management 4 Borrow ideas from existing products and services Imagine how the market for a product or service could be expanded Adapt a product or service to meet customer needs in an improved way Combine two businesses into one to create a market opportunity Begin with a problem in mind Explore ways to improve a product or service’s function
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