MODULE 1 - The vocabulary Module I Costco Blue Nile The...

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1/28/10 MODULE 1 Time Period: January 19-January 31 Reading: Chapter 1 Introduction & Overview: What is Strategy and Why is it Important? “Business Model” http://en.wikipedia.org/wiki/Business_model * Quiz: None Case(s): Costco; Blue Nile Inc. Course Requirements: * Not a scholarly source, I know, but the reading gives a lot of good
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1/28/10 Module Learning Objectives Introduce students to important strategy concepts that will be reinforced throughout the semester: sustainable competitive advantage, strategic objectives, successful Introduce students to some terms that are widely used in business world: business model, strategic vision, strategic intent, balanced score card, financial & strategic objectives.
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1/28/10 The Road Map
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Unformatted text preview: The vocabulary: Module I Costco. Blue Nile The Tools: Module 2 (analyzing the external environment) & Module 3 (analyzing the internal environment & competitive position) Video Game consoles Panera Bread The Strategy: Module 4 (Business Strategy) & Module 5 (Corporate Strategy) Coach Pepsico 1/28/10 At the end of this module, students will be Define key strategies used to develop a sustainable competitive advantage & provide examples of companies following these strategies. Generally identify a company’s strategy and/or business model. (Note: students will do a more thorough job of this later in the semester). Know how evaluate whether a company’s strategy and/or business model is successful. (Note: students will do a more in-depth...
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This note was uploaded on 01/27/2010 for the course HLTH 101 taught by Professor Neenaphilip during the Spring '10 term at Montclair.

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MODULE 1 - The vocabulary Module I Costco Blue Nile The...

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