Spring 2010 MGMT 439 Online Course Syllabus

Spring 2010 MGMT 439 Online Course Syllabus -...

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MGMT 439-03, 439-04, and 439-10 Spring 2010 Strategic Management ONLINE COURSE Professor: Dr. Ram Subramanian Professor of Management Office: Room PA 333  Email: [email protected] Phone: 973 655 7692 PREREQUISITES   (Must have been taken and passed prior to enrollment in this course):  ACCT  202, FINC 321, MGMT 231, MKTG 240; senior standing; SBUS majors only. COURSE MATERIALS Custom book (Chapters and Cases from PRIMIS –  ISBN 0-390-974153 ) The following posted on Blackboard: Narrated PowerPoint lectures for each chapter Assignment instructions Instructions for online case discussions Final group project instructions The procedure for buying the custom book is given on Blackboard.   COURSE OBJECTIVES There are three primary objectives in this course:   To teach you the theories, tools and techniques of strategic  management .  Strategic management is the study of the  responsibilities and functions of top management, the crucial issues  that determine whether a business is a success or failure, the  “special competencies” that distinguish a company from its  1
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competitors, and the decisions that determine the present and future  direction of the organization.  You will learn specific skills to  formulate and implement business strategies, which will be  reinforced through a series of case assignments and discussions.  The concept of competition is crucial in this course, and although we  will focus on how large, diversified companies compete, the skills  you learn in MGMT 439 can be usefully applied in the vast majority  of business (and many non-business) situations.   To integrate the business courses you’ve already taken  --  accounting, finance, marketing, economics, and other management  courses -- into a broader organizational context.  You’ve already  learned problem solving in other courses, but within a specific  functional context.  In this course we consider the organization as a  whole.  You are expected to draw from all the business courses  you’ve taken to analyze the firm’s competitive position, develop a  strategy, and design a set of interdependent organizational systems  to implement the strategy.  In the real world, problems are not  solved in isolation; rather, managers must consider many different  issues simultaneously.  This course will provide you with the  opportunity to “brush up” on skills you might have forgotten, but will  need to launch a successful career in business.  
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This note was uploaded on 01/27/2010 for the course HLTH 101 taught by Professor Neenaphilip during the Spring '10 term at Montclair.

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Spring 2010 MGMT 439 Online Course Syllabus -...

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