Lecture 1 - Intro to Wine .docx - Lecture 1 Introduction to Wine Wine is a complex commodity that affects many aspects of history o Will learn about

Lecture 1 - Intro to Wine .docx - Lecture 1 Introduction to...

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Lecture 1: Introduction to Wine Wine is a complex commodity that affects many aspects of history o Will learn about production process, lingo of wine, and geography of wine Diffusion – wine has spread all over the world o Grapes grown in mostly temperate regions Wine grapes – subspecies of grapes in one specific area o From 10,000 BC has moved all over the planet now Wine is an economic activity of huge monetary value o Grapes are the most grown fruit o Wine is one of the most agriculturally produced Major money maker Traded between societies o Mesopotamia, Greco-Roman California, Argentina, Italy, china Might be the most lucrative agriculture product Economy of wine o Upward growth curve since 3,000 years ago o Per capita consumption: which societies are drinking the most wine France and the Italians drink the most wine at 50-52 liters wine per year o 50% of the world’s wine will be consumed in 2013 by 5 countries China, U.S., on the upward wine consumption o US took over this past year for wine consumption o Every state as at least 2-3 wineries o Wine sales surpassed beer sales o Hardly anyone was drinking wine in America 50 years ago o China will soon be biggest wine drinker You can buy wine that isn’t even released yet in France Wine is a great shaper of land use and landscape o 20-22 million acres of vineyards worldwide We have not plateaued in wine production, it keeps climbing upward Agricultural tourism is associated with wine Wine is a cultural activity – to both producing and consuming countries o Agriculture is a part of culture food, cuisine make up culture o major part of identifying and defining culture itself, especially for wine producing areas commodity becomes synonymous with the region its grown in o

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