Lecture 1: Introduction to WineWine is a complex commodity that affects many aspects of historyoWill learn about production process, lingo of wine, and geography of wineDiffusion – wine has spread all over the worldoGrapes grown in mostly temperate regionsWine grapes – subspecies of grapes in one specific areaoFrom 10,000 BC has moved all over the planet nowWine is an economic activity of huge monetary valueoGrapes are the most grown fruitoWine is one of the most agriculturally producedMajor money makerTraded between societiesoMesopotamia, Greco-RomanCalifornia, Argentina, Italy, chinaMight be the most lucrative agriculture productEconomy of wineoUpward growth curve since 3,000 years agooPer capita consumption: which societies are drinking the most wineFrance and the Italians drink the most wine at 50-52 liters wine per yearo50% of the world’s wine will be consumedin 2013 by 5 countriesChina, U.S., on the upward wine consumptionoUS took over this past year for wine consumptionoEvery state as at least 2-3 wineriesoWine sales surpassed beer salesoHardly anyone was drinking wine in America 50 years agooChina will soon be biggest wine drinkerYou can buy wine that isn’t even released yet in FranceWine is a great shaper of land use and landscapeo20-22 million acres of vineyards worldwideWe have not plateaued in wine production, it keeps climbing upwardAgricultural tourism is associated with wineWine is a cultural activity – to both producing and consuming countriesoAgriculture is a part of culturefood, cuisine make up cultureomajor part of identifying and defining culture itself, especially for wine producingareascommodity becomes synonymous with the region its grown ino