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09-02 Intro to Cog Sci Lecture 1

09-02 Intro to Cog Sci Lecture 1 - Introduction to...

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Introduction to Cognitive Science Lecture 1: 9/2/09 “In any field, find the strangest and most fascinating thing and then explore it.” – John Archibald Wheeler ( theoretical physicist ) - The minds of humans are the greatest remaining challenge to be understood. Cognitive science: the study of how the mind works! - Perception - Language - Reasoning - Attention - Problem-solving - Intelligence - Memory - Expertise - Imagery - Decision-making - Emotions - Consciousness Burning questions: - How do we recognize faces? o Recognizing faces is like a mental reflex – it is instantaneous and we can’t help it! (just as we cannot help understanding what Professor Scholl is saying when we listen to his lectures) - Why do companies offer cash discounts rather than credit-card surcharges? o Gas stations let you use credit cards with a surcharge. However, credit card companies began to call it a cash discount. It turns out that this has a huge effect on decision making, because people would much rather forgo a discount than to pay a surcharge - What is the square root of 144? How many windows were there on the 2
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