{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Math 115b project 1 sample write up

Math 115b project 1 sample write up - Marketing Digital Pix...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing Digital Pix Project Outline Prepared by: Ned Falkingham Eddie Ferraioli Eun-Jeong Lee Dr. Richard Thompson 11-30-2001 Sample pages from report.
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Background & Intro DDP Inc. has just developed and patented a new type of Personal Digital Camcorder, the Digital Pix. This new camcorder features reliability, compact size, and the ability to store 500 megabytes of pictures and video clips on the patented digital cassette. Under the conditions of our patent, DDP has the exclusive right to produce and market the new technology during the coming three years. This gives the company temporary monopolistic power. The management at DDP wants to know how to price the Digital Pix in such a way that it will produce the maximum profit during the coming year. We also need to know how many of the camcorders that we can expect to sell, and how much profit we will hope to generate from various price points. The Marketing Department at DDP estimates that there are 65 million potential customers in the national market for the coming year. We studied seven test markets to determine the fraction of the potential buyers who would actually purchase the Digital Pix , at various price levels. Past experience leads the Marketing Department to assume that the Digital Pix will have a quadratic demand function Summary of information is given below.
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern