Comm 339 Ad Exercise_BalsamoF09

Comm 339 Ad Exercise_BalsamoF09 - person who is represented...

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Comm 339 Culture and Technology Fall Semester 2009 Decoding, Recoding: Myth making in contemporary advertising Objective: To give you practice in creating an analysis of a particular new technology in terms of the way in which it is mythologized in contemporary culture. The following are steps in creating an analysis of the advertisement: 1) Describe the technological device/object/application/experience: 2) What type of technology is it? 3) Visual Analysis of page design Use of color Amount of text on the page Style of the text language (conversational, formal) Amount of images Type of images People featured in the images Expressions on the people in the image’s face 4) If there are people in the ad describe the demographic characteristics of every
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Unformatted text preview: person who is represented in the ad: Age, Gender, Occupation, Income, Marital status, educational level, geographic location, identity markers. 5) Describe the intended audience for the ad: Age, Gender, Occupation, Income, Marital status, educational level, geographic location, identity markers. 6) What is the overt message of the ad? 7) What elements convey this message? 8) What is the implied message of the ad? 9) What other elements contribute to the implied message of the ad? 10) What is the story the ad relates about the technological device? Address these questions in a short written paper: Maximum length 3 pages Conclude with the story of your device as represented in this ad. Comm 340 Balsamo/Spring 2009 1...
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This note was uploaded on 01/31/2010 for the course COMM 339 taught by Professor Balsamo during the Fall '09 term at USC.

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