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Unformatted text preview: Chapter 4 NAME Utility Introduction. In the previous chapter, you learned about preferences and indifference curves. Here we study another way of describing prefer- ences, the utility function . A utility function that represents a persons preferences is a function that assigns a utility number to each commodity bundle. The numbers are assigned in such a way that commodity bundle ( x,y ) gets a higher utility number than bundle ( x ,y ) if and only if the consumer prefers ( x,y ) to ( x ,y ). If a consumer has the utility function U ( x 1 ,x 2 ), then she will be indifferent between two bundles if they are assigned the same utility. If you know a consumers utility function, then you can find the indifference curve passing through any commodity bundle. Recall from the previous chapter that when good 1 is graphed on the horizontal axis and good 2 on the vertical axis, the slope of the indifference curve passing through a point ( x 1 ,x 2 ) is known as the marginal rate of substitution . An important and convenient fact is that the slope of an indifference curve is minus the ratio of the marginal utility of good 1 to the marginal utility of good 2. For those of you who know even a tiny bit of calculus, calculating marginal utilities is easy. To find the marginal utility of either good, you just take the derivative of utility with respect to the amount of that good, treating the amount of the other good as a constant. (If you dont know any calculus at all, you can calculate an approximation to marginal utility by the method described in your textbook. Also, at the beginning of this section of the workbook, we list the marginal utility functions for commonly encountered utility functions. Even if you cant compute these yourself, you can refer to this list when later problems require you to use marginal utilities.) Example: Arthurs utility function is U ( x 1 ,x 2 ) = x 1 x 2 . Let us find the indifference curve for Arthur that passes through the point (3 , 4). First, calculate U (3 , 4) = 3 4 = 12. The indifference curve through this point consists of all ( x 1 ,x 2 ) such that x 1 x 2 = 12. This last equation is equivalent to x 2 = 12 /x 1 . Therefore to draw Arthurs indifference curve through (3 , 4), just draw the curve with equation x 2 = 12 /x 1 . At the point ( x 1 ,x 2 ), the marginal utility of good 1 is x 2 and the marginal utility of good 2 is x 1 . Therefore Arthurs marginal rate of substitution at the point (3 , 4) is x 2 /x 1 = 4 / 3. Example: Arthurs uncle, Basil, has the utility function U ( x 1 ,x 2 ) = 3 x 1 x 2 10. Notice that U ( x 1 ,x 2 ) = 3 U ( x 1 ,x 2 ) 10, where U ( x 1 ,x 2 ) is Arthurs utility function. Since U is a positive multiple of U minus a con- stant, it must be that any change in consumption that increases U will also increase U (and vice versa). Therefore we say that Basils utility function is a monotonic increasing transformation of Arthurs utility function. Letof Arthurs utility function....
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This note was uploaded on 01/31/2010 for the course ECON 100A/ 100B taught by Professor Staff during the Winter '08 term at UCSB.
- Winter '08